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ID:57033312
大小:1.43 MB
页数:32页
时间:2020-07-27
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1、AppleiPhoneMarketingPlanGroupAssignmentArabAcademyforScience,TechnologyandMaritimeTransportationMBAGroupHAhmadullahEl-HadidyBasemGaberHanyAbdulwahabKareemRaslanMoustafaHanafyTamerYousifAppleiPhoneMarketingPlanExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyI
2、mplementationBudgetControlExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControlExecutiveSummeryThePast–SteveJobs,SteveWozniakandRonaldWayneestablishedAppleonApril1,1976inordertoselltheApple1ComputerKitthatwashandbuiltby
3、SteveWozniak.TheApple1wassoldasamotherboard(withCPU,RAMandbasictextualvideochips)–lessthanwhatisconsideredapersonalcomputertoday.Applewasresponsibleforcreatingthedesktoppublishingmarketduetotheirinnovativeprogrammes,PageMakerandLaserWriter.Between1983and1996Appleexperimentedwithanumberoffaile
4、dconsumertargetproductsincludingdigitalcameras,portableCDplayers,speakers,videoconsolesandTVappliances.Marketshareandstockpricesdecreased.In2001,AppleintroducedtheiPodportabledigitalaudioplayer.Theproductwasphenomenallysuccessful–over100millionunitsweresoldwithin6years.ExecutiveSummerySituati
5、onalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImplementationBudgetControlExecutiveSummeryThePresent–January2007,SteveJobs,theCEOandCo-FounderofApple,announcesthatAppleComputerIncorporatedwouldnowbeknownasAppleInc.HealsorevealsthelonganticipatediPhone,acombinatio
6、nofanInternet-enabledsmartphoneandtheiPod.InJune2008,heannouncesthattheiPhone3GwouldbereleasedinJuly2008,thisnewerversionaddedsupportfor3GNetworkingandassistedGPSnavigation,amongotherthings.TheFuture–Appleplansonfocusingonsatisfyingpersonalconsumerdemandsratherthanmerelyfulfillingademographic
7、requirementaswellas,improvingperformanceandstabilityratherthanintroducingnewfeatureswhenreleasingnewversionsofanyproduct.ThinkDifferentExecutiveSummerySituationalAnalysisSWOTAnalysisMarketingObjectivesMarketingStrategyMarketingResearchImpleme
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