青岛啤酒演讲稿课件.ppt

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1、青岛啤酒供应链管理报告TeamMember国航051于欣同0532100035新国航051朱海天0532100044国会051姜东磊0542100049ObjectivesOverviewOftheChinaBeerMarketIntroductionofTsingtaoCompanySCMOfTsingtaoBreweryIntroductionofCarlsbergCompanySCMOfCarlsbergBreweryAnswertheQuestionsOverviewoftheChinaBeerMarke

2、tWorld’slargestcountry–1.3billionpeople.World’slargestbeermarket–286millionhlin2004from253millionhlin2003.Averageannualgrowthestimatedataround15millionhl/yearovernextfiveyears,i.e.growthofaround5to6%peryear.Highlyfragmentedbeermarket–Chinadoesnothaveadefiniti

3、venationalbrewery,butmanyregionalbreweries.PotentialofChinaBeerMarketChinahasovertakenUSandisnowtheworld’slargestbeermarket.Percapitaconsumptionat22litersisstillfarbelowUSandmostEuropeancountries.ContinuedstronggrowthmomentumoftheChinabeermarketmainlydrivenby

4、continuestrongeconomygrowth,currentlowpercapitaconsumptionandsubstitutionfromlocalspirittobeer-”Carlsberg’sChinastrategy”Top10beergroupsinChina….HighlyfragmentedmarketRankingBeerGroupMainBrand%No.1TsingtaoTsingtao,Hans12.70No.2CRE/SABMillerSnow10.80No.3Yanjin

5、gYanjing9.10No.4HarbinHarbin4.50No.5HenanJinxingJinxing4.20No.6GoldenLionJinlongquan,DoubleBeer4.00No.7ChongqingShancheng,Chongqing3.90No.8ZhujiangZhujiang3.70No.9CarlsbergGL,CC,JVbrands2.00No.10AsahiYantai,Xihu2.00CoverageAreaOfTsingtaoGroupCoverageAreaOfSAB

6、MillerGroupCoverageAreaOfYanjingGroupChinaBeerMarketSegmentation-”Carlsberg’sChinastrategy”TsingtaoBrewerySCMOFTsingtaoBrewery库存管理模式CDC(DistributionCenterBuiltbyCatalogueSale)↓RDC(RegionDistributionCenter)北京、宁波、济南、大连↓FDC(FrontDistributionCenter)ERP（企业资源计划）信息管

7、理系统CarlsbergBreweryProbablythebestbeercompanyintheworld!CarlsbergInChina1876198119952003SCMOFCarlsbergBrewery延伸物流系统实时库存跟踪系统产品：8570车载电脑，9150无线网关，7666工业外接扫描枪　　应用：实时货物跟踪，SAPERP方案整合　　优势：提升效率和跟踪　　通过SAPERP方案，快速进行数据输入和输出Q1：青岛啤酒的库存管理有什么特点？成立仓储调度中心，对全国市场区域的仓储活动进行重新

8、规划，对产品的仓储，转库实行统一管理和控制由提供单一的仓储服务到对产成品的市场区域分部流通时间等全面的调整平衡和控制应用建立在INTERNET信息传输基础上的ERP系统，建立起各分公司与总公司之间的快速信息通道，及时掌握各地最少的市场库存，为制定市场策略提供准确的依据由于终端的有效维护，根据销售计划安排安全库存，减少了库存过高的危险对于区域的经销商，要有自己的仓库。青啤由