2019年商务英语函电课件肖银娣.ppt

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1、Unit1BusinessLetters1商务英语函电课件-肖银娣LearningObjectivesAfterstudyingthelesson,youshouldbeabletoKnowprinciplesofbusiness-letterwritingKnowpartsofabusinessletterLearnthestylesofabusinessletterLearnsomegeneraltipsofwritingabusinessletterbystudyingsampleletters2商务英语函电课件-肖银娣I.Lead-inActivityQs

2、:①Doyouoftenwritelettersore-mails?②Whodoyouwriteto?③Doyouthinkitstillnecessaryforustowriteletterstoothersinaninformationage?Askstudentstodiscusswiththeirpartnersandthenairtheirviewfreely.3商务英语函电课件-肖银娣II.BusinessLetter-Writing2.1IntroductiontoBusinessLetter-WritingQ:Whatdoyouthinkisthe

3、importanceofbusinessletter-writing?KeyTerms:InternationaltradeBusinesscorrespondenceBusinessnegotiationImportance:Businesslettersareofcrucialimportanceintheconductofbusinessactivities.Theyplayanessentialroleinacompany’scorrespondencewiththeoutsideworld.4商务英语函电课件-肖银娣2.2PrinciplesofBusi

4、nessLetter-Writing7“C”sCourtesy礼貌Consideration体谅Completeness完整Clarity清晰Conciseness简洁Concreteness具体Correctness正确5商务英语函电课件-肖银娣2.3PartsofaBusinessLetterQ:Whatshouldbeconsistedofinabusinessletter?A:Thebusinessletterconsistsofsevenstandardparts:theletterhead信头,thedate日期,theinsidenameandadd

5、ress封内名称与地址,thesalutation称呼,thebody正文,thecomplementaryclose结尾敬语andthewriter’ssignatureandofficialposition.6商务英语函电课件-肖银娣SupplementaryknowledgeOptionalpartsofabusinessletter：Attentionline交由某人办理eg:Attention:MissWangHui;FortheattentionofMissSmithSubject标题eg:Re:OrderNo.3033译为：事由：第3033号订单En

6、closure附件EtcStudythefollowingsampleletterscarefullyandfindeachpart:thestandardoneandtheoptionalone.7商务英语函电课件-肖银娣2.4StylesoftheLetterTheFullBlockedForm齐头式（平头式）TheIndentedForm缩进式TheModifiedForm混合式8商务英语函电课件-肖银娣2.4.1SampleLetterASmith&EvansLtd.RegisteredNo.596183EnglandTel：01-36562341/212

7、3UpperThamesStreetFax:987-42-883907LondonEC4VBanker:WestminsterBankE-mail:SmithEvanscoVATNo.SL114533535Yourref:OurRef:MMB/334-02Sept.2,2019Wongsheng&Co.Rm509-511TongleBldgShennanRd.,ShenzhenChina9商务英语函电课件-肖银娣Dearsirs,Re:Autumn–2019GuangzhouFairWeshallvisityourAutumn–2019ChineseExportC

8、ommod