PPT模板卡通课件.ppt

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1、MinimumViableProductsWhytheyarealifeordeathmatterwhenyouarebuildingalivemarketplaceWesharethestoryonhowwe’vebuiltourproductSolved.ioonconsecutiveiterationsinordertopreventfailure.Hello//mynameisTomIlearnedhowimportantMinimumViableProductsarethehardway:failingmyfirstcompany.Mynewcompany,Solved,h

2、asanextradifficulty:it’salivemarketplace-weconnectpeoplefacingasoftwareissuewithsoftwareexpertslive.Inthisscenario,buildingaproductonconsecutiveiterationsisalifeordeathmatter.Here’swhy-andhowtomakeitright.Buildingalivemarketplace//Thenumberonechallengeweneedtomakesurethesupplysideandthedemandsid

3、earevalidatedsimultaneouslyandfollowthesamepathofgrowth.123SupplysoftwareexpertsSupplysoftwareexpertsSupplysoftwareexpertsDemandcollaboratorswhoneedhelpDemandcollaboratorswhoneedhelpDemandcollaboratorswhoneedhelpFirstMVP//validatethetechnology•Ourpainpoint:on-sitetrainingisnotefficientforbigcomp

4、anies,andthatsmallcompaniesonlyhaveforumswhenitcomestosoftwareissues•Basicproductneed:connectingemployeeswithsoftwareexpertslive•FirstStep:makesurewecouldestablishaproperconnectionbetweenaclientandanexpertwithinabrowserusingthenewWebRTCtechnologyThisisSolved’sveryfirstMVPHowtoassessthe“V”inMini

5、mumViableProductatthispoint?It’sa1or0situation:ifyourproductworks,thenyoushouldgoon.2ndMVP//fuelthesupplyside•SolvedissupposedtobeusedwithanysoftwarebutwereducedthescopetoMsExcel:ithasalotofheavyusersandiscomplexenough.•Basicproductneed:findingexperts.Wecouldhavehiredsome,butitwouldn’thaveprove

6、nthatthereisascalablesupply(freelancersworkingremotely).•NextStep:crowdingexpertswhoareinterestedintakingcallsandhelpingpeopleremotelywithinanon-demandplatform1.Buildalandingpage2.Drivetraffictowardsit-Directmarketing:#FAILReachwasgreatbutnotthedirectories(softwarecertifications)soitledtofewconta

7、ctswecouldn’tevenconvertintoexperts.-Infiltratecommunities:#FAILContactingdirectlypeopleinFacebookgroups,Linkedingroupsledtobeingbannedbyalgorithmsforphishing.-Socialmediamarketing#SUCCESSAdvertisingonLinkedin,targetingskillsandonFaceboo