企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt

企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt

ID:57090930

大小:1.07 MB

页数:34页

时间:2020-07-31

企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt_第1页
企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt_第2页
企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt_第3页
企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt_第4页
企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt_第5页
资源描述:

《企业核心竞争力-:The-Core-Competence-of-the-Corporation课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库

1、TheCoreCompetenceoftheCorporationC.K.PrahaladandGaryHamelTheimportanceandcharactersofcorecompetencies.2Fromcorecompetenciestocoreproducts4IdentifycorecompetenciesandLosethem.3SBUandDevelopingStrategicArchitecture5RedeployingtoExploitCompetencies.6ACaseofNECandGT

2、E.1StructureofthisarticleC.K.Prahalad•OneofthegreatestIndianbusinessthinkers•ProfessorofcorporatestrategyandinternationalbusinessattheUniversityofMichigan.•Focusonnextpractices,corporatestrategyandtheroleofmanagementindiversifiedmultinationalcorporationsGaryHame

3、l•CEOofStrategos,DirectoroftheWoodsideInstitute,andvisitingprofessorofstrategicmanagementatLondonBusinessschool•Concepts:“corecompetence,”“strategicintent,”and“industryrevolution”•Createdrule-breakingstrategiesthathavegeneratedbillionsofdollarsinnewwealth.Whatis

4、corecompetence?KnowledgeSkillsAttitudesCoreCompetenceCorecompetenciesaretheorganization'scollectivelearningandabilitytocoordinateandintegratemultipleproductionskillsandtechnologystreams.Theyarealsoabouttheorganizationofworkanddeliveryofvalueinservicesandmanufact

5、uring.NECVS.GTE(1980)NECGTEBusinessPortfoliosTelephoneSwitchingandtransmissionsystemsLightingproductsSylvaniaTVSatellitesSemi-conductorsDefensesystemsDigitalPABXPacketswitchingTelenet•Onlycomparableintechnologicalbaseandcomputerbusinesses•Noexperienceintelecommu

6、nicationsGTENEC21.8916.461980198819801988Acase:NECVS.GTE3.89.98$billionNECVS.GTE(1988)GTEBusinessUnitsTelephoneSwitchingandtransmissionsystemsLightingproductsSylvaniaTVSatellitesSemi-conductorsDefensesystemsDigitalPABXPacketswitchingTelenetSemiconductorsFirst-ti

7、erplayerNECTelecommunicationsproductsComputersMobiletelephonesFacsimilemachinesLaptopcomputersWordleaderNewenterNEC:Why?Strategicintentandstrategicarchitectureof“C&C”(Computer&Communication)Constituteda“C&CCommittee”Identifiedthreeinterrelatedstreamsoftechnology

8、andmarketevolutionCaredabout“coreproduct”andbuiltstrategicalliancesStructure:Theimportanceofcorecompetencies.1Thecharactersofcorecompetencies.2Hownottothinkofcompeten

当前文档最多预览五页,下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页,下载文档查看全文
温馨提示:
1. 部分包含数学公式或PPT动画的文件,查看预览时可能会显示错乱或异常,文件下载后无此问题,请放心下载。
2. 本文档由用户上传,版权归属用户,天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容,确认文档内容符合您的需求后进行下载,若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误,付费完成后未能成功下载的用户请联系客服处理。