国际市场营销课件英文版chapter2补充Economicfinancial.ppt

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1、TheGlobalEconomic&FinancialEnvironmentGlobalMarketingTHEECONOMICENVIRONMENTOverviewLocal,regional,andglobaleconomicenvironmentsinfluencemarketingmixdecisions.EconomicIntegrationFreeTradeAreaEconomicUnionCustomsUnionCommonMarketHarmonizationofEconomicPolicie

2、sFactorMobilityCommonExternalTradePolicyRegionalEconomicIntegrationLevelsofeconomicintegrationFreeTradeAreaGoodsandservicesarefreelytradesamongallmembers.Eachcountrymaintainsitsowntradebarriersvis-à-visnonmembers.CustomsUnionMembersestablishacommontradepolicy

3、withrespecttononmembers.RegionalEconomicIntegrationLevelsofeconomicintegrationCommonMarketFactorsofproductionmobilityisemphasized.AcommonexternaltariffisadoptedEconomicUnionIntegrationandharmonizationofeconomicandmonetarypoliciesisachievedleadingtopoliticalun

4、ion.EuropeanUnionIntegrationExpectedeconomicgrowthfrom:EliminatingtransactioncostsEconomiesofscalewillbeattainedasproductionbecomesconcentratedMoreintensecompetitionfromEUcompaniesOperationsfromonecountrycanbefreelyexpandedtoothercountries.Productscanbefreely

5、soldacrossborderstomillionsofnewconsumers.FortressEuropeMayDevelopEUintegrationmayresultinincreasedrestrictionsontradeandinvestment.EconomicIntegrationintheAmericasTheNorthAmericanFreeTradeAgreement(NAFTA)createdtheworld’slargestfreemarket.390millionU.S.,Cana

6、dian,andMexicanconsumersTheMaquiladorasPlantsinMexicothatmakegoodsandpartsorprocessfoodforexportbacktotheU.S.EconomicIntegrationinAsiaAssociationofSoutheastAsianNations(ASEAN)EastAsiaEconomicGroupSouthAsianAssociationforRegionalCooperation(SAARC)Asia-PacificE

7、conomicCooperation(APEC)EconomicIntegrationinAfricaandtheMiddleEastEconomicCommunityofWestAfricanStates(ECOWAS)Afro-MalagasyEconomicUnionEastAfricaCustomsUnionWestAfricanEconomicCommunityMaghrebEconomicCommunityGulfCooperationCouncil(GCC)Annualglobaltradeingo

8、odsandservices.Dailyinternationalfinancialflowsnowexceed$1.2trillion(万亿）.WorldGDPgrowth.IntegrationIntegration(contd.)AccordingtoStandard&Poor’sGlobalInsight,worldexportsofgoodsandservice