资源描述：
《prada英文版发展史.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Pradawasfoundedbytwobrothers,MarioPradaandMartinoPrada,intheyear1913inMilan,Italy.Atfirst,itwasprimarilyaleathergoodsshop.Itsoldleatherproductslikesteamertrunksandhandbags.ThehistoryofPRADAThefirstsuccessorwasMario’sdaughterLuisiaPradawhodidnotbelievethatwomenshouldhavearolei
2、nbusiness,andsohepreventedfemalefamilymembersfromenteringintohiscompany.Ironically,Mario'ssonharborednointerestinthebusiness,soitwashisdaughterLuisaPradawhotookthehelmofPradaashissuccessor,andranitforalmosttwentyyears.Herowndaughter,MiucciaPrada,joinedthecompanyin1970,eventua
3、llytakingoverforhermotherin1978.ItwasthenthatPradabeganmanufacturingwaterproofbackpacks.Ontheadviceofherbusinessmanager,Miucciastartedimplementingcreativityontothedesign.In1979,herfirstsetofbackpacksandtotedesignwasreleased.ThisdesignlinebecamePrada’sfirstcommercialhit.Thissu
4、ccesswasfollowedbytheopeningofaboutiqueinMilanin1983,whichresembledtheoriginalshop,butwasverymodern.In1984,thenylontotewasreleased.Alsointhesameyear,PradastartedexpandingacrosscontinentalEuropebyopeningboutiquesinFlorence,Paris,Madrid,andNewYork.1984wasalsotheyearinwhichPrada
5、releaseditsshoeline.In1985,Pradareleasedahandbagthatbecameaclassicandestablisheditssignaturestyle.Nowonder,thePradahandbagbecameanovernightsensation.Pradaiscreditedwithintroducingdroppedwaistlinesandnarrowbeltsinfashion.Thistheyintroducedintheirwomen’sready-to-wearcollectioni
6、n1989.Theirstyles–cleanlines,opulentfabrics,andbasiccolors–becametheirsignature.ItissaidthatthedesignsfromtheHouseofPradareflectedthefeminineworkeraestheticthatdistinguisheditfromotherhighfashionbrands.Thus,thebrandPradacameintobeing.Duringthenineties,theoriginalityofthedesig
7、nsmadePradathemostinfluentialfashionhouses.Itbecameasymbolofstatus.Thestyleswereprovocativeyetsimple.Itsfabricsweremostlyblacks,browns,andcreams.Thiswasaccompaniedbyhigh-heeledshoes,thinleatherbeltsandtheclassichandbag.Tocatertotheyoungergeneration,Pradalaunchedtheclothingbra
8、ndMiuMiuin1992.Pradaalsoholdsa10%stakeatGucciandassuch,itisGucci’sla
