商务英语函电chapter 2.ppt

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1、Chapter2EstablishingBusinessRelationsBusinessknowledgeTheStudyofLettersCase1Case2Case3Case4Case5ExercisesStructureBusinessKnowledge(1)Banks(2)ChambersofCommercebothathomeandabroad(国内外商会)(3)TradeDirectory（贸易名录）(4)ChineseCommercialCounselor‘sOfficeinforeigncountries(中国驻

2、国外商务参赞处)ChannelsforObtainingInformationAboutaNewFirmChannelsforObtainingInformationAboutaNewFirm(5)Advertisementsinnewspaperorperiodicals(6)Theintroductionfromhisbusinessconnections/Recommendationbyothers,suchashissubsidiaries(子公司)orbranches,agentsabroad(7)Themarketsu

3、rveyChannelsforObtainingInformationAboutaNewFirm(8)Visitabroadbytradedelegationsandgroups(9)Attendanceattheexportcommoditiesfairs(10)InternetTheChineseExportCommoditiesFairTheChineseExportCommoditiesFairTheChineseExportCommoditiesFairlettersaimingatestablishingbusines

4、srelationsThesourceofinformation(howyoulearnedofthiscompany);Briefintroductiontoyourowncompany(linesofyourbusiness,little“advertising”onyourproductsorservice);lettersaimingatestablishingbusinessrelations3.Theintentionofwritingtheletter.4.Expressingtheexpectationofcoo

5、perationandearlyreply（表达与对方合作和早日收到回复的愿望）.Case1宁波兴隆公司于1990年成立，主要从事电动玩具的生产与出口，想与澳大利亚悉尼约翰·史密斯公司建立业务关系，随函寄宣传册一本。从事电动玩具的生产与出口建立业务关系随函寄宣传册一本KeypointsUsefulExpressionselectronictoysprospectivebuyerfallwithinourbusinesslinebusinessrelations5.businessscope6.concludebusiness7.u

6、ponreceiptof电动玩具预期的（可能的）买主属于我们的经营范围业务关系经营范围达成交易收到UsefulExpressions8.goodsavailable9.brochure10.makeaquotation11.submitaquotation12.state-ownedcorporation13.privatecompany可供商品小册子报价提交报价国有企业私营企业UsefulSentences1.Thisarticlesfallwithinourbusinessline.2.Weareenclosingoursal

7、escontractintwocopies.3.Enclosedpleasefindtwocopiesofoursalescontract.4.Enclosedaretwocopiesofourprice-lists.5.Pleasequoteusyourlowestprice.6.OurcompanyisaprospectivebuyerofChineseelectronictoys.NingboXinglongCo.,Ltd.120XingningRoad,Ningbo315000,ChinaJuly28,2005Messrs

8、.JohnSmith&Co.180EdwardsStreetSydney1000,AustraliaDearSirs,YourcompanyhasbeenrecommendedtousbyMessrs.Willington&Co.,Sydney,A