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1、Luxuryindustryanditsglobalvaluechainisimpactedseverelybyworld-widespreadofCOVID-19onbothdemandandsupplysidesMajormarketswithglobalrank#ofsizeMadeinItaly,France,Spain,Germany,UK&SwissExistinginfectedpopulationasof10April,2020:>10,0005,000-1,0000<5,000MadeinPoland&RomaniaMadeinSerbia&Sloven
2、iaMadeinUSAMadeinChinaPerfumes&CosmeticsFashion&LeathergoodsWines&SpiritsLowMediumHighWatches&JewelleryLowMediumHighLowMediumHighLowMediumHighPandemicdistributionacrossluxuryglobalsupplychainImpactondemandbysectorMadeinJapan#1#2#3#4Source:LVMH2019ManagementReport,Publicdata3Withrisingunce
3、rtainties,luxurybrandsnowfacevariousimmediatechallengesgloballyonhowtorespondquicklyonbusinessrecovery76848898116122122120128139150161159147167186207212219245244254260GlobalPersonalLuxuryGoodsMarketSize(BillionEuro)LuxurybrandspenetratemassmarketFinancialCrisis-4.4%6.0%SARSOutbreak-1.6%Ch
4、inadominategloballuxurygoodsmarketgrowth4%35%ContributionofChineseconsumertoglobalsalesReductionofinternationaltravelflowfromChina20%80%TheimpactoftheCovid-19outbreakontheluxurygoodssectorismoreseverethanthatoftheSARSepidemicbecause:ThesectorismuchmoreexposedtoChinaRestrictiononinternatio
5、naltravelmightlastforlongerperiodFrozentravelretailbusinessShortageinsupplyanddiscontinuedproductionUncertainandweakeningdemandforcomingnewseasonsHighofflineoperatingexpensewithdecliningconsumertrafficImpactofCOVID-19ismoreseverewithimmediatechallengesHistoricaltrendindicateshighvulnerabi
6、lityindownturns4Source:Bain2019LuxuryGoodsWorldwideMarketStudy,PublicData;BainLuxuryafterCOVID-19:Changedforthegood,Mar2020COVID-19Outbreak?183to239(declineof28115%to35%)HongKongluxuryretailsuffergreatlossduetotheprotestin2019andrecentCOVID-19withsteepplungeofinboundtravelers501,0002,0003
7、,0004,0005,0006,0007,0008,00001,0002,0003,0004,0005,0006,0007,0008,0009,000Jewellery,watchesandclocks,andvaluablegiftsMedicinesandcosmetics#ofinboundvisitorsClothing,footwearandalliedproductsAlcoholicdrinksandtobaccoAnnouncementofextraditionlawMassstreetprotestbegan
