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1、Overview3Peopleencounteradseverywheretheygo—ontheircommutes,whileshopping,andevenathome.Encounteringadsisinevitable,butarealltheadspeopleseerelevanttotheirinterestsandneeds?Howoftendotheyseeadsthatareengagingenoughtoinfluenceapurchase?Toanswerthesequestions,DISQOhascondu
2、ctedastudyintoadrelevance.FromMay12throughMay15,2020,wesurveyedaselectionofDISQOAudiencememberstounderstand:ConsumerinterestinviewingrelevantadsRelevanceoftypicaladsseenFactorsthatdetermineadrelevanceConsumersentimentinrelationtoadsMethodology4Thestudywasconductedonline,
3、distributedtoanationallyrepresentativesampleofDISQOAudiencememberswithintheUnitedStatesviatheSurveyJunkieplatform,whichiswhollyownedbyDISQO.Surveysweretakenonbothdesktopandmobiledevices.Atotalof999responseswerecollectedoverafour-dayperiod,fromMay12,2020throughMay15,2020.
4、AboutDISQO5DISQOisaconsumer-firstinsightsplatformthatdeliversunprecedenteddataandanalyticstothemarketresearchindustry.Thecompanypowersinsightsprofessionalsandmarketerswithautomatedsolutionsthatdriveconsumerresearchandimproveadeffectiveness.Today,DISQOdeliversanaccuratean
5、dcompleteviewoftheconsumerviatechnologybuiltonthefoundationofthelargestfirst-partyresearchaudience.Byengagingconsumerswhochoosetosharetheirattitudesandbehaviors,DISQOcapturesthehighestqualitydata,empoweringitsclientstomakeconfidentdecisions.Foundedin2015,DISQOisheadquart
6、eredinLosAngeles,California,andhasover140employees.May15thResults999responsescollectedMay12toMay15,2020InterestinRelevantAds(May12-15)Q:Iwanttoseeadsthatarerelevanttome.14%14%19%12%13%37%39%43%39%39%48%43%43%40%38%GeneralWestMidwestSouthNortheast3%23%3%2%Stronglydisagree
7、Source:DISQOAdRelevanceSurvey,May2020,n=999DisagreeNeutral2%AgreeStronglyagreeInterestinRelevantAdsbyAge(May12-15)0%20%40%60%80%Q:Iwanttoseeadsthatarerelevanttome.100%18to2425to3435to4445to5455to6465to7475+84%Source:DISQOAdRelevanceSurvey,May2020,n=99972%88%83%84%83%87%3
8、%6%16%13%12%12%15%28%28%30%33%31%46%35%37%37%32%22%17%15%13%12%GeneralWestMidwestSouthNortheast1%3%Stro
