百事可乐商品介绍课件.pptx

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1、LiveForNowThebasicfunctionandfeatureTheproductionprocessThequalitystandardTherelatedlawsandregulationscontentThebasicfunctionandfeatureFunctionsRefreshingandquenching thirst（消暑解渴）AppetizingandDigesting（开胃消食）Features600mlBlueplasticbottleTheproductionprocessMaterialdistri

2、bution原料配送Cleanandrinse洁净冲洗Mixturestirring混合搅拌Bottlingandgland装瓶＆压盖Tagging标签Inspection检验Packaging包装Storage&transportation储存＆运输ThequalitystandardTherelatedlawsandregulationsFoodhygienelaw《食品卫生法》Foodnutritionlabelingstandards《食品营养成分标示准则》Generalstandardforbeverage《饮料通则》Repo

3、rtThisreportanalysistheadvantagesanddisadvantagesofPepsicolaandsomesuggestionsthatwecantakeinthefuturetoimprovesales.Overall,Pepsicolahasa substantialmarketinthefuture.First,wearekeeping32%consumersofthecolamarketandthenumberisstillgrowing.Second,theadvertisementhasadeep

4、influencetotheconsumersandmakesgreatcontributiontothesales.Third,wehaveover40subsidiarycorporationsinChinaandthisisourbiggestadvantagetocompetewithothercolacompanies.However,therearesomeproblemsthatstillrestrictthesales.First,thedemandofcolamarketisdecreasinginrecentyear

5、s.Second,therearesomenegativenewsofourproducts.Inordertoimprovethemarket,Iwouldliketomakethreerecommendations.First,paymoreattentiontotheadvertisementtoincreasethereputationofourproduct.Second,increasethenumberofsubsidiarycorporations.Third,eliminatethenegativenewsandreb

6、uildtheconsumers’trusttoourproducts.Report