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1、InternationalHumanResourseManagement——ManagingPerpleinaMultinationalContextTeachingMaterialsofEnglishChapter1IntroductionLearningobjectivesAfterconsideringthischapter,thereaderwillbeabletodescribelTheinternationalizationofbusinesslTheinternationalizationofHRMlThethreemajorformsofIHRMlDiffe
2、rencesbetweeninternationalanddomesticHRMlThetheoriesforHRM&IHRMKeytermsØInternationalbusiness(IB)ØInternationalHumanResourceManagement(IHRM)ØMultinationalenterprises(MNEs)ØSmallandmedium-sizedenterprises(SMEs)ØStrategicIHRM(SIHRM)1.InternationalbusinessThecasesforbegainningACTION1.11.Nameo
3、necampanyortwowithrunningIB.2.HarryRamsden’sgoesinternationalTheinternationalizationofbusinessjustasmanylargecompaniessuchasMotorola,GE,etc.,havebeenrequiredtogoglobaloverthepastdecade,smallandmedium-sizedfirms(SMEs)havedonethesame,suchasHarryRamsden's,reportedinIHRMinAction.Itisthesmaller
4、andmedium-sizedfirms,suchasHarryRamsden'sFishandChips(fromtheUK),thatillustratewhatishappeningtoextendtheimpactofinternationalbusinessthroughouttheworld.Youcannameotherexamplestoillustratethispoint.HarryRamsden'sgoesinternationalDeep-friedfishandchipshavebeenaperennially(持续不断地,一直地),popular
5、foodinEngland.Buttheyhavehistoricallybeenverylocalintheiroperation.OneofEngland'spremium(特级的)fish-and-chipshops,HarryRamsden's,though,foundedinGuiseley,Yorkshire,in1928,isoneofthefewthathaveopenedshopsatmultiplelocations.BY1994thecompanyhadeightbranchesinBritain,withfourmorescheduledforope
6、ning,andoneinDublin,Ireland.ItsbusiestUKlocationisintheresorttownofBlackpool,generatingannualsalesof£1.5million(US$2.3million).HarryRamsden'smanagers,however,werenotsatisfiedwiththissuccess,theywantedtoturnHarryRamsden'sintoaglobalenterprise.Tothisend,in1992thecompanyopeneditsfirstinternat
7、ionaloperationinHongKong.AccordingtofinancedirectorRichardTaylor,"Wemarketedtheproductas'Britain'sfastfood,anditprovedextremelysuccessful."WithintwoyearstheHongKongventurewasalreadygeneratingannualsalesequivalenttoitsBlackpooloperations.Halfoftheinitialcliente
