欢迎来到天天文库
浏览记录
ID:58714019
大小:599.00 KB
页数:113页
时间:2020-10-04
《第11章有市场势力的定价ppt课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Chapter11PricingwithMarketPower1Chapter1TopicstobeDiscussedCapturingConsumerSurplusPriceDiscriminationIntertemporalPriceDiscriminationandPeak-LoadPricingTopicstobeDiscussedTheTwo-PartTariffBundlingAdvertisingIntroductionPricingwithoutmarketpower(perfectcompetition)isdeterminedbymarketsuppl
2、yanddemand.Theindividualproducermustbeabletoforecastthemarketandthenconcentrateonmanagingproduction(cost)tomaximizeprofits.IntroductionPricingwithmarketpower(imperfectcompetition)requirestheindividualproducertoknowmuchmoreaboutthecharacteristicsofdemandaswellasmanageproduction.CapturingCon
3、sumerSurplusQuantity$/QDMRPmaxMCIfpriceisraisedaboveP*,thefirmwilllosesalesandreduceprofit.PCPCisthepricethatwouldexistinaperfectlycompetitivemarket.AP*Q*P1Between0andQ*,consumerswillpaymorethanP*--consumersurplus(A).BP2BeyondQ*,pricewillhavetofalltocreateaconsumersurplus(B).CapturingConsu
4、merSurplusP*Q*:singleP&Q@MC=MRA:consumersurpluswithP*B:P>MC&consumerwouldbuyatalowerpriceP1:lesssalesandprofitsP2:increasesales&andreducerevenueandprofitsPC:competitivepriceQuantity$/QDMRPmaxMCPCAP*Q*P1BP2CapturingConsumerSurplusQuantity$/QDMRPmaxMCPCAP*Q*P1BP2QuestionHowcanthefirmcapturet
5、heconsumersurplusinAandsellprofitablyinB?AnswerPricediscriminationTwo-parttariffsBundlingCapturingConsumerSurplusPricediscriminationisthechargingofdifferentpricestodifferentconsumersforsimilargoods.PriceDiscriminationFirstDegreePriceDiscriminationChargeaseparatepricetoeachcustomer:themaxim
6、umorreservationpricetheyarewillingtopay.P*Q*Withoutpricediscrimination,outputisQ*andpriceisP*.VariableprofitistheareabetweentheMC&MR(yellow).AdditionalProfitFromPerfectFirst-DegreePriceDiscriminationQuantity$/QPmaxWithperfectdiscrimination,eachconsumerpaysthemaximumpricetheyarewillingtopay
7、.ConsumersurplusistheareaaboveP*andbetween0andQ*output.D=ARMRMCOutputexpandstoQ**andpricefallstoPCwhereMC=MR=AR=D.ProfitsincreasebytheareaaboveMCbetweenoldMRandDtooutputQ**(purple)Q**PCP*Q*ConsumersurpluswhenasinglepriceP*ischarged.Variableprofitwhenasinglepri
此文档下载收益归作者所有