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1、台大消费者行为cb1ObtainingConsumingDisposingConsumerInfluencesOrganizationalInfluencesConsumerBehaviorBlackwell,Miniard,andEngel,ConsumerBehavior,NinthEdition,Copyright©2001byHarcourt,Inc.Allrightsreserved.ConsumerInfluencesOrganizationalInfluencesCultureEthnicityPersonalityValuesLife-stageF
2、amilyIncomeFeelingsAttitudesOpinionsAvailableResourcesMotivationsPastExperiencesPeerGroupsKnowledgeBrandProductFeaturesAdvertisingWordofMouthPromotionsRetailDisplaysPriceQualityServiceStoreAmbianceConvenienceLoyaltyProgramsPackagingProductAvailabilityBlackwell,Miniard,andEngel,Consume
3、rBehavior,NinthEdition,Copyright©2001byHarcourt,Inc.Allrightsreserved.ObtainingConsumingDisposingConsumerInfluencesOrganizationalInfluencesConsumerBehaviorBlackwell,Miniard,andEngel,ConsumerBehavior,NinthEdition,Copyright©2001byHarcourt,Inc.Allrightsreserved.ObtainingConsumingDisposin
4、gBlackwell,Miniard,andEngel,ConsumerBehavior,NinthEdition,Copyright©2001byHarcourt,Inc.Allrightsreserved.ObtainingConsumingDisposingHowyoudecideyouwanttobuyProductsyouconsiderbuyingWhereyoubuyHowyoupayforproductHowyoutransportproducthomeHowyouuseproductHowyoustoretheproductinyourhomeW
5、housestheproductHowmuchyouconsumeHowproductcompareswithexpectationsHowyougetridofremainingproductHowmuchyouthrowawayafteruseIfyouresellitemsyourselforthroughaconsignmentstoreHowyourecycleproductsBlackwell,Miniard,andEngel,ConsumerBehavior,NinthEdition,Copyright©2001byHarcourt,Inc.Allr
6、ightsreserved.OBTAININGHowyoudecideyouwanttobuyProductsyouconsiderbuyingWhereyoubuyHowyoupayforproductHowyoutransportproducthomeCONSUMINGHowyouuseproductHowyoustoretheproductinyourhomeWhousestheproductHowmuchyouconsumeHowproductcompareswithexpectationsDISPOSINGHowyougetridofremainingp
7、roductHowmuchyouthrowawayafteruseIfyouresellitemsyourselforthroughaconsignmentstoreHowyourecycleproductsCONSUMERINFLUENCESCultureEthnicityPersonalityFamilyLife-stageValuesIncomeAvailableResourcesAttitudesOpinionsMotivationsPastExperiencesFeelingsPeerGroupsKnowledgeORGANIZATIONALINFLUE
8、NCESB
