dell直销模式(英文)教学提纲.ppt

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1、dell直销模式(英文)ThemainproductsDirectBusinessModel1zeroinventory2In-timeproduction3ProductionordersDirectBusinessModelDirectbusinessmoderndon’thavemiddlebusiness,sotheycansavealotofsalescost.Foundaprofessionalsalesgroup,thesemembershavemoreproduct’sknowledge.theycan

2、makepromisewithclientDirectcontactwiththeClient,DELLcandirectlygettheinformationabouttheproductserviceandcompetetionProcessSparePartssuppliersdellAdvertisingcompanyTransportationcompaniesServicecompaniesRepresentativeOfficeClientAdvantage1:Reducethestoragecostsa

3、ndinventorymanagementworkerssalary2Reducinginventory,moreflowcapitalcanusedwithinvestmentinotherwaysorusedforscientificresearch3Toavoidalargebacklogofoutdatedproductscausedasaresultoftherapidchangesinthetechnologymarket(theprovisionfortheinventoryImpairmentOfAss

4、etDELLFOUNDERLENOVOR599712.51301274.472335735.07MeasureOnlybuildacloserelationshipwithafewandsupplierandshareimportantcustomerandeveryproductioninformationwiththemDELL‘ssuppliersstrategySuppliersoftennearlybyDellfactory,ortheycannotbetheDellsupplier.ByDellwebsit

5、eDELL.COM,suppliersandDellvirtualsynchronizationSupplierscangettheprofittotal3%-5%fromDELLQuicklysatisfiedthedemandofcustomers:Inordertoavoidcustomerwaitinganddeliverytimedelay,Dellhasestablishedapowerfulorderprocessingandcustomerservicesystem.Ensureproductionru

6、nningsmoothly,theimplementationofcomprehensivequalitymanagement:Routinemaintenanceofproductionlines,trainingofskilledworkersoperatingmachineryandequipmentAlso,theprogressinproductalsohavesomeproblem,forexample:1Shutdownproblemmeasures:makethegoodrelationshipwith

7、thesupplerandensurethequalityofsupply2DiscountandpricesproblemMeasures:ascloseaspossibletocontactwiththefewofsupplier.Makethelong-termcontractstohelpreducethecostofordering.DirectbusinesscostFirst,directbusinessmodernspentmostadvertisingoverhead.becauseithasless

8、opportunitytocommunicatewithcustomerandmostsalesnetsit,sodirectbusinessmustincreasepropagateontheotheraspect,althoughDELLdon’thavethemiddlebusiness,theycansavemoresal