BEC中级Module 9培训讲学.ppt

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1、BEC中级Module99.1Branding9.1Keywordsandexpressionsbrand塑造品牌aroma香气fragrance芳香，花香odour气味waffle-cone圆锥形华夫卷筒paperstrip小纸条brandidentity品牌识别标志marketingtool营销工具logo标识slogan广告语，口号jingle广告歌vanilla香草9.1Keywordsandexpressionsmandarin柑橘whiff（风、气味等）一阵，一吹chocolatechipcookies巧克力碎饼cust

2、om定制的typically典型的quadruple成为四倍liquidaroma芳香剂marketer商家，专营特定商品的公司cartridge芯式容器，套筒dial调节控制器refill重新装满，重新注满；替换装，替换笔芯，替换物out-of-the-way偏僻的，不为人所知的9.1Keywordsandexpressionslanvender薰衣草billboard广告牌jumble打乱，使混乱controllingshare占主要股份stake股份，利害关系subsidiary子公司incidentally偶然地，顺便提一句

3、multinational跨国公司euro欧元biggestseller卖得最多的产品in-tray收文篮9.1Keywordsandexpressionsluxurybrand高档品牌，奢侈品boutique专卖店something具有某种特点的人或物，重要的人或事collection收藏品refit重修，改装专有名词DoubletreeHotels两棵树连锁酒店（美国国际酒店集团）WestinHotelsandResort威斯汀酒店及度假村（美国国际酒店集团）LGElectronicsLG电子产品公司LouisVuitton路易

4、威登公司（法国著名时尚产品制造商）Gucci古奇皮草饰品公司（意大利著名服装、化妆品、时尚产品制造商）Burberry巴宝莉公司（英国服装公司,1856年建，制造作风雨衣）Reading:what’sthatsmell?2(P86)(1)B(2)G(3)E(4)C(5)A(6)F(7)DSpeaking:discussingbranding3(P86)Onethingthatinterestsmeaboutthisisthatsmellcanhavesuchaneffectonhumans.Onethingthatsurpris

5、esmeisthatScentAir’sturnoverhasquadrupledasaresult.Grammar:relativeclauses1(P88)(1)which(2)when(3)who(4)whose(5)why(6)whereGrammar:relativeclauses2(P88)We’reaSwedishcompanywhichhascontrollingsharesinthreesubsidiariesandalargestakeinonesmallerdivision.Itisrecommendedt

6、hereforethatwefocusourfinancialinterestsonthesmallersubsidiary,whichincidentallyisalsobasedinSweden.Grammar:relativeclauses3(P88)defining(2)non-defining(3)commas(4)Thesentencesinthetextonpage87containingrelativeclausesarethosewhichwerecompletedwithA-Ginexercise2onpage

7、86.Ifstudentsseemunsure,tellthemthatifthereisacommaitwillbenon-defining.(5)thatGrammar:relativeclauses4(P88)(1)LetmeintroduceyoutoDavidwho’sthedirectorofourcompany(2)Thisisthemainfactorywhereweproducecarparts.(3)Thisisourlastproductwhichisalsoourbiggestseller.(4)Theco

8、mpanyhadaturnoverofaboutamillioneurosin2004whenitwasfoundedin2004.Grammar:relativeclauses5(P89)Iworkforacompanywhich