BEC商务英语高级写作 建议Proposal说课材料.ppt

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1、BEC商务英语高级写作建议ProposalStructure1.Introduction2.Background3.Proposal/Recommendations4.ConclusionStructure1.IntroductionInthispart,youshouldstatebrieflyandclearlythepurposeofthisproposal.e.g.ThisproposalsetsouttodescribeandanalyzethepossibleuseoftechnologyintheMark

2、etingDepartment.Thepurposeofthisproposalistoanalyzethetravelandentertainmentbudget,andsuggestwaystotightenmanagement’scontrolovertravelandentertainmentexpenses.2.BackgroundInthispart,youshouldstateclearlyanddirectlywhatproblemexists.e.g.Inthepastseveralmonths,an

3、umberoforganizationalproblemshadsurfaced.BytheendofJuly2003,510setsofimportedSunflowerelevatorshadbeensoldinChina.3.Proposal/RecommendationsInthispart,youshouldsuggestapracticalsolutionindetailandtellthebenefititcanbring.e.g.1)Proposal：Tohelpourcompanytogetthrou

4、ghthecurrentenergycrisisandtoreducethecostofelectricity,thefollowingconservationmeasuresareeffective:1)…2)…3)…2)Benefit：Thereisnodenyingthattheseimprovementswillbringvastprofitstothecompany.Ouremployeeswillbeabletoworkfaster,moreeffectivelyandmakegreateruseoftec

5、hnologicalinnovations.Moreover,ourcompanywillbemorelikelytoeasilyovercomefiercecompetitioninthemarket.4.ConclusionInthispart,youshouldreconfirmthattheproposalwillsolvetheproblemandrestatethebenefititwillbring.e.g.Tosumup,itseemsobviousthattheintroductionofnewtec

6、hnologyintotheMarketingDepartmentwillenablethecompanytogainhugeprofits.Ourpositioninthemarketwillbestrengthened.Iamconfidentthatthesemeasureswillreduceourcostofelectricitysignificantly.Iwillappreciateyoureffortstoacceptthem.UsefulExpressionsIntroductionThepropos

7、alaims/setsoutto…Theaim/purposeofthisproposalistorecommendThepurpose/objective/aimofthisproposalisto…todealwithproblemsof…toexploreproblems/somenegativeaspects(influence)of.…tofocusontheissue…toinvestigate/tolookat/topresentinformationon…torecommend/tostudy…This

8、proposalrecommendsasolutionandprovidesbudgetandtimeschedulefigures.Myproposalintendstomakeourcompanymoreeffectiveandmoreauthoritativeatachievingitsgoalsthroughimprovi