Analyzing Consumer Markets习题及答案详解.doc

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1、Chapter6:AnalyzingConsumerMarketsGENERALCONCEPTQUESTIONSMultipleChoice1.Marketersarealwayslookingforemergingtrendsthatsuggestnewmarketingopportunities.Onesuchtrendisthe“metrosexual.”Whichofthefollowingitemswouldthemetrosexualmostlikelyhavesomeinterestfor?a.AnIBMcomputer.b.TicketstoWWFwre

2、stling.c.Saxophonelessons.d.Anall-overbodyspraybyAxe.e.Cowboybootsmadefromelephanthide.Answer:dPage:173Levelofdifficulty:Medium2.________isthestudyofhowindividuals,groups,andorganizationsselect,buy,use,anddisposeofgoods,services,ideas,orexperiencestosatisfytheirneedsandwants.a.Targetmark

3、etingb.Psychographicsegmentationc.Psychologyd.Consumerbehaviorf.ProductdifferentiationAnswer:dPage:173Levelofdifficulty:Easy3.Thefundamentaldeterminantofaperson’swantsandbehavioristheperson’s________.a.psycheb.nationaloriginc.cultured.peergroupe.familytreeAnswer:cPage:174Levelofdifficult

4、y:Medium4.AchildgrowingupintheUnitedStatesisexposedtoallofthefollowingvaluesEXCEPT________.a.achievementandsuccessb.activityc.efficiencyandpracticalityd.theimportanceofthegroupindailylifee.freedomAnswer:dPage:174Levelofdifficulty:MediumWhichofthefollowingwouldbethebestillustrationofasubc

5、ulture?a.Areligion.b.Agroupofclosefriends.c.Youruniversity.d.Afraternityorsorority.e.Youroccupation.Answer:aPage:174Levelofdifficulty:Hard6.WithrespecttofactsabouttheAmericanconsumer,whichofthefollowingconsumerelectronicsisownedbythevastmajorityofconsuminghouseholdswitha93percentreportin

6、gownership?a.Apersonalcomputer.b.TiVoDVR.c.Acellularphone.d.Amicrowaveoven.e.AVCR.Answer:ePage:175Levelofdifficulty:Hard7.________isdefinedasbeingrelativelyhomogeneousandenduringdivisionsinasociety,whicharehierarchicallyorderedandwhosememberssharesimilarvalues,interests,andbehavior.a.Cul

7、tureb.Subculturec.Socialclassd.Thefamilye.AgroupAnswer:cPage:175Levelofdifficulty:Medium8.SocialclassesshowdistinctproductandbrandpreferencesinallthefollowingareasEXCEPT________.a.clothingb.homefurnishingsc.leisureactivitiesd.automobilese.fastfoodAnswer:ePage:176Levelofdi