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1、vansTheWorld’sFirstSkateboardShoesBUSINESSENGLISH@ICEBrandintroductionShoesseriesVanscompetitionBrandcharacteristicsBUSINESSENGLISH@ICEBrandintroductionIn1966, PaulVanDoren(保罗·范·多伦)andhis threepartners foundedtheVansinCalifornia,theUnitedStates.In1966, March16th, in Anaheim, Broadway Eas
2、t704, Vans openeditsfirstretailstore. VanDorenRubberCompany (thecompany'soriginalname) hasitsown shop, atthattimeis theoneandonly. Theopeningofthefirstday, 12customersin theshop, and bought theday rushedout shoes intheafternoon.VANS founded only40years, unliketheConverse nearlyahundredyea
3、rsofhistory.But inthe street sports,VANSis dominatingthesquare. ManyextremesportsgameplayersarefondofVANS.VANShaveavastsportsseries,fromtheskateboardstobikes,surfingandevenskiing.Vanshaveallcrossedthefield.VANSbeganskateboardingbrandstartedoutasuptonowhasbecomeaworldfamousstreetfashionbra
4、nd,andevencross-bordercooperationwithfashionbrands.Since1966Vanshasbeenattheheartofskateboarding.ThattraditioncontinuesontodaywiththestylesofVansshoesavailabletoday. Vansshoesboastthemostsoughtafterandthelargestcollectionorclassicsintheindustrytoday.FromtheVansClassicSlip-OntotheClassicA
5、uthentic,Vanshaveputtheirsignatureontheskateboardandfashionworldforover40years. WithproriderssuchasGeoffRowleyandTonyTrujillo,Vanshasoneofthemostcompleteteamsintheskateandsnowindustry.Vansshoes,VansWatchesandVanssnowboardbootscontinuetoevolvethroughstyleandtechnologytoprovideriderswithst
6、yle,comfortandperformance. AtthecoreofVansshoesaretheathletesthathelpdevelopfootwearthatnotonlydefinestheirindividualstylebuttechnologicallypushestheparametersoftheirsports.Vansisaleadingextremesportsandyouthculturebrand.BrandcharacteristicsForVans,Extremesports = skateboarding, surfing,
7、 skiing,wakeboarding, BMX,motocross.Young culture= extremesports, art, music,streetculture.shoesseriesAuthenticEraOldSkoolSK8-HiSlip-OnHalfCabAuthenticInearly60’s,surfbeganpopularinCalifornia.Surfersdecidedtomovetothelandtosurfsothattheybegantoskate.Ridersarefinding
