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时间:2021-04-09
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1、商务英语论文篇一:商务英语毕业论文StrategiesonCosmeticMarketingSchool:HeilongjiangUniversityMay10,2021AbstractThemodernsenseofthemarketingideologicaloriginallystartedintheearly20thcentury,thechangethatmarketingresearchconvertedtraditionaleconomicsintomanagementsciencemarkedthebeginningofthemarketi
2、ngmanagementera,4Ps’sproposedbyexperthavelaidthefoundationtheoreticalframeworkforthemanagementofmarketing.ThemajorissueswhichourmarketingacademiaandbusinesscirclesarefacingwithcurrentlyarethathowcanmatureinternationalmarketingtheoryintegratewithChinamarketintransition.Businessmark
3、etingstrategyisthemainactivityofthemodernbusinessmarketingandwhetherthestrategiesarescientificisdirectlyrelatedtothesuccessorfailure.Hence,tomakethebusinessmarketingactivitiesoperateandtoachievetheexpectedeconomicbenefits,wemustresearch,analyzeandevaluatethebusinessmarketingstrate
4、gies.Withthecontinuousdevelopmentofthesociety,thecosmeticsindustryhasbecomeashiningstar.Inthispaper,IanalyzedthepresentsituationofChina’scosmeticindustry’scompetitionandsummarizedthemarketingstrategiesofforeignbrand-namecosmetics.Istudiedthathowcandomesticsmallcosmeticsstandoutina
5、highlycompetitivemarketandexpandthemarketsharebyfocusingonbrandingandmarketingstrategy.Thishasaveryimportantpracticalsignificanceforimprovingourabilityandlevelofanalyzingandsolvingproblems.Keywordscosmeticsindustry,products,brands,marketing,strategy摘要现代意义的市场营销思想最初始于20世纪初,营销从传统的经济学
6、转入管理学研究,标志营销管理时代的开始,4个P理论的提出奠定了管理营销的基础理论框架,如何将国际成熟的营销理论与方法和中国转型市场完成对接,是当前摆在我国营销学界和企业界面前的一个重大课题。企业市场营销战略,是现代企业市场营销的主要活动,战略和策略制定是否科学,直接关系到企业营销的成败。因此,要使企业营销活动正常进行,取得预期的经济效益,就必须研究、分析和评价企业的市场营销策略。随着时代的不断发展,化妆品行业俨然成为一颗闪耀的巨星。本文深入分析我国化妆品行业的市场竞争现状,总结分析了国外名牌化妆品的营销策略,重点从品牌和营销策略出发,研究国内中小化妆品如何
7、在竞争激烈的市场上脱颖而出,扩大市场份额。对于提高自己分析问题、解决问题的能力和水平,具有非常重大的实际应用意义。关键词化妆品行业,产品,品牌,营销,策略ContentsAbstract..........................................................................................................................................................I摘要...............................
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