欢迎来到天天文库
浏览记录
ID:62589963
大小:299.75 KB
页数:13页
时间:2021-05-13
《[精选]科特勒营销管理下载_Marketing_Management12.pptx》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、Chapter12DesigningObjectivesFactorstoConsiderBeforeGoingGlobalSelectingForeignMarketsForeignMarketEntryProductAdaptionforGlobalMarketingManagement&OrganizationofGlobalActivitiesMajorDecisionsinInternationalMarketingDecidingwhethertogoabroadDecidingwhichmarketstoenterDecidinghowtoenterthemark
2、etDecidingonthemarketingprogramDecidingonthemarketingorganizationChallengesinGoingGlobalShiftingbordersUnstablegovernmentsForeign-exchangeCorruptionTechnologicalpiratingCriteriaforEntryMarketAttractivenessRiskCompetitiveAdvantageFiveModelsofEntryIntoForeignMarketsDirectinvest-mentJointventu
3、resLicensingDirectexportingIndirectExportingAmountofcommitment,risk,control,andprofitpotentialJointVentureLicensing:Sellrightstonamebrand.ContractManufacturing:makeiteminhostcountry;manufacturerofproductonly.ManagementContracting:hiredasMgmt.ConsultanttohostcompanyJointOwnership:trulypartner
4、ingwithacompanyinhostcountry,toshareexpertiseandmutualgains.InternationalizationProcessNoExportExportviaAgentsSalesSubsidiariesProductionAbroadFiveInternationalProductandPromotionStrategiesDualadaptationPromotionProductProductadaptationAdaptproductStraightextensionDonotchangeproductDonotcha
5、ngepromotionCommuni-cationadaptationAdaptpromotionDevelopnewproductProductinventionPricingChallenges>PriceEscalation>Dumpingcharges>Graymarkets>Transferprices$Whole-channelConceptforInternationalMarketingSellerSeller’sinternationalmarketingheadquartersChannelsbetweennationsChannelswithinfore
6、ignnationsFinalbuyersMarketingOrganizationExportDepartmentInternationalDivisionGlobalOrganization9、静夜四无邻,荒居旧业贫。。八月-21八月-21Monday,August02,202110、雨中黄叶树,灯下白头人。。21:58:4321:58:4321:588/2/20219:58:43PM11、以我独沈久,愧君相见频。。八月-2121:58:4321:58Aug-2102-Aug-2112、故人江海别,几度隔山川。。21:58:4321:58:4321:58Monday,Aug
7、ust02,202113、乍见翻疑梦,相悲各问年。。八月-21八月-2121:58:4321:58:43August02,202114、他乡生白发,旧国见青山。。02八月20219:58:43下午21:58:43八月-2115、比不了得就不比,得不到的就不要。。。八月219:58下午八月-2121:58August02,202116、行动出成果,工作出财富。。2021/8/221:58:4321:58:4302August202117、做前,能够环视四周;做时,你只能或者最好沿着以脚为起点的
此文档下载收益归作者所有