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1、精益产品盈利模式(Leanproductprofitmodel)Chinamadeatlowcostasthecorecompetitivenessisexperiencingunprecedentedchallenges.Ontheonehand,thesoaringrawmaterials,therisingcostofhumanresources,andtheglobaleconomiccrisis;ontheonehand,consumerescalatingconsumervalues.Inthissituation,theChinesemanu
2、facturingmustbetransformedandtheroadofleanproductmanufacturingshouldbecarriedout.Enterpriseswanttobecomebiggerandstronger,therearetwowaysmustadhereto:first,dobrands,first,doproducts.Insistondoingbrandenterprisestogofarther,anddobrand,thefirstthingistodoagoodjobofproducts,manufactu
3、ringboutique,tomeetconsumerdemand.ThestatusquoofChinamadeAnindisputablefactbeforeus:evenintheChineseeconomyhasbeenbooming,theworldrenownedChinesemanufacturingisstillattheendofworldmanufacturingindustry,withhugeamountsofmanpower,resourcesandenvironmentalcosts,inexchangeforcheapinco
4、me.Oneisthebackwardprofitmodel.Notcheapgoods,thereisthemarket,asmallprofitmargins,butnotconducivetosustainabledevelopmentofenterprises.MostoftheChineseenterprisesarethelackofcoretechnology,manyarebasedoncheaplaborcost,winthesurvivalbyexploitthedeductionsofemployeeswelfare.Inthecon
5、textoftheglobaleconomiccrisisandexportfrustration,survivalhasbecomeincreasinglydifficult,nottomentiontechnologicalinnovation.Themeagerprofitspacetosupportenterprisetechnologyinnovation,productdevelopment,channelinnovation,employeetrainingfundsislimited,enterpriseslackthestrengthan
6、dstrongchallenge.Inpursuitofprofits,enterprisescanonlyconstantlycompresscosts,space,andevenontherawmaterials,resultingintheinferiorqualityofproducts.Overtime,aviciouscircleformsandeventuallyfallsintothevalleyofdeath.Moreover,themeagerprofitmarginisenoughforenterprisestostruggleont
7、hesurvivalline,andtheycannotaffordtoeatorstarve.Theyareunabletoinvestmoneytobuildtheirbrands.Lowprice,nobrand,lowpricecompetitioncausedbyviciouscircle,willonlyallowenterpriseseventuallyeliminated.Twoistheproductionbaseofdevelopedcountries.Chinamakesup60%oftheworld'smanufacturing,a
8、ndnodoubtChinahasbecomeaworldfact