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1、外贸企业商务英语跨文化交际策略外贸企业商务英语跨文化交际策略 SinceChinajoinedtheicintegrationstepstospeedup,moreandmoreChineseenterprisestoparticipateintheicstagehardpetition,notonlyattractedalargenumberofforEignenterprisetoinvestinChina,andtherearemanyenterpriseshaveoutofthecountryengagedininternationalbusinessnegot
2、iationsandtrading.Andastheenterprisetoopeninterna.L.tionalexchangesbetaintools-businessEnglishlanguageinallkindsofeconomicactivitiesintheimportantrolehasbeeincreasinglyevident,andmanydomesticenterprisesbegantorealizethatbusinessEnglishforpromotinginternationalbusinessassociationofsignifi
3、cance.Atthesametime,asinternationaltradeinmanycountriesandareabetustinvolvestheinterculturalmunication.Interculturalmunicationitselfislimitedtopeople'sculturalbackground,greeconversationmayunderstandandusethecontextinproduceverybigdifference.Thisodernoreoutstandingindividualcharacterands
4、elf.Asineating,moreChinesefamilyisalargeonearoundtablesharingfood,theremaybetotheguesttothefoodhabit;oremakepublicindividualcharacter.Thesedifferencesmakesmunicationhabitsandple,theChinesepeopleareusedtofromtheperspectiveoftheothersidetothinkabouttheproblem,fortheotherpartyoftheemotional
5、needs;AndbusinessEnglish,butismainlybytheiroassmainstream,senseoftimeisnotstrong,can'triskandlackofcreativityandpetitionconsciousness;oralityaredifferent Fromthemainbody,fororerational,andhavethecontractedspirit;AndtheChineseonemotionalandseetheonyandharmoniousChinesevalue.Forinstancei
6、nsolvingtheeconomydispute,theChinesemayfirstconcernistherelationshiporthroughanacquaintancetoicdisputes,usedtogiveprioritytothelaeans.SoEuropeandAmericaintheenterpriselegaladviserisveryimportantrole,andChina'smanyenterprisemaynothavesetfull-timelegaladvisorsuchposts. 2.Businessactivities
7、,themaincross-culturaldifferencesreflect.L. (1)Intheprocessofbusinessexecutivesculturaldifferencesreflect Intheenterprisebusinessreceptionprocess,verytabooisegotisticalandself-centered,fishingforotherpeople'sprivacy,everythingfromthEirounicationisdifficult,evenleadtot