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ID:36520183
大小:2.13 MB
页数:63页
时间:2019-05-11
《营销数据仓库模型的构建方法研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、西安建筑科技大学硕士学位论文营销数据仓库模型的构建方法研究姓名:李宝林申请学位级别:硕士专业:管理科学与工程指导教师:黄光球20040601西安建筑科技大学硕士学位论文TheresearchaboutTheMethodMarketingDatawarehouse’SModel’SBuildingSpecial:ScientiseandprojectofrrmnagementName:LiBaoLinInstructor.Prof.HuangGuangqiuThedatawarehouseisasdevelopingak
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3、esupporttomanagedecision-makingprocess,theme-oriented,become,lastingdatumsetwithtimethatintegrate.Datawarehouseaccordingtoinitialdataandcomefromextemaldatumgatheradministrativesystemandput,offertheintact,prompt,accurateandcommercialdecisionsupportinformationunde
4、rstoodforenterprise."INsthesismainlyexplainsthefoundationaboutthedatawarehousemodelofmarketing.Itincludessixgreatrespects:FirstpartExplainthedevelopmentofthedatawarehouseofmarketingandcurrentsituationmainly.Proceedwithwarehousea】IItntsituationofthe№hasstatedthef
5、unctionofthedatawarehouseofmarketinginthetim.reemphatically;SecondpartIntroducemarkefngdatabasicconceptioninvolvedinthewarehousemainly,includesomebasicconceptionandbasicoperationmainlyamongthem;ThethirdpartTomarketingdataabstractionofdataofthewarehousemainly,mar
6、ketingdataofwarehouseincludemarketingdataofdatabaseofopemlingere.mainly,thedatatodrawaccordingtoonebasicmarketingbasicfunctionofCompanymainly,withenteringcommonly,roundpin,storingthesystemthesarnly,thistextprovidesdetailedprocedureanddata;Somedatamthedatawarehou
7、seofmarketingcome丘omtherelevantthemeinaddition,aseriesofmeasuresincludingtheproducts.takinginthecustomer,rivalandmarketingmainly;Makeamoredetailedexplanationtotheenterpriselayermodelofthedatawarehouseofmarketingmainlywithfourthpartofthistext,usually,themodelofad
8、atumwarehouseincludesthreebigbasicrespectsmainly:Conceptualmodel,logicmodelandphysicalmodel.ThistextisithappenmarketingrelevantthemeofthecouISetodrawthroughanalysisof
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