swot analysis template

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1、SWOTanalysistemplateDescribewhatyouareassessinghere:InternalStrengthsExamplesofstrengthsmightinclude(replacethesewithyours):·Theadvantagesofyourproductorservice·Youruniquesellingpoints(USP)·Theresourcesavailabletoyou-includingequipment,peopleandfinances·You

2、rmarketreachandmarketshare·Thenumberandvarietyofsaleschannelsyouhave·Yourbrandstrength·Qualifications,accreditation,certification·Yourlocation·Yournetworks-includingtradebodiesyouareamemberof·Anythinginnovativeaboutyourproduct,serviceoroperationWeaknessesEx

3、amplesofweaknessesmightinclude(replacethesewithyours):·Thedisadvantagesofyourproductorservice·Alackofresources-equipment,people,finances·Cashflowdifficulties·Poorreputationorbrandidentity·Lackofdifferentiationfromcompetitors·Poormanagementstructures·Lowmora

4、le·Anunder-developedbusinessplanwithnocleargoalsorobjectives·Yourlocation·Over-relianceonasinglecustomerInternalExternalOpportunitiesExamplesofopportunitiesmightinclude(replacethesewithyours):·Technologicaldevelopments·Newmarketsopeningup·Favourabletrendsin

5、yourmarket·Productorbusinessdevelopment·Competitorsarelookingvulnerable·Social/politicaldevelopmentsoffermarketingopportunities·Newfundingavailable·Partnerships/jointventures·Stafftraininganddevelopment ThreatsExamplesofthreatsmightinclude(replacethesewithy

6、ours):·Afallindemand·Theeconomy-eg,interestratechanges·Politicalchanges·Newlegislation·Lossofcontractsorpartners·Lossofimportantstaff·Financialbackerwithdraws·Competitorssellingnew/innovativeproductsorservices·DevelopmentsinIT/technologyleavesyourequipmentl

7、ookingold-fashioned·Yourpremisesaredeteriorating/equipmentcomingtotheendofitslife·Anew competitorentersthemarketExternal