资源描述：
《中国本土广告产业发展情况（development of local advertising industry in china）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中国本土广告产业发展情况（DevelopmentoflocaladvertisingindustryinChina）DevelopmentoflocaladvertisingindustryinChinaTwothousandandtenHonglingziSchoolofmanagement,BeijingNormalUniversity2010/12/22DevelopmentoflocaladvertisingindustryinChina(CollegeofmanagementBeijingNormalUniversityHongLingZ
2、i100875)Abstract:inrecentyears,thedevelopmentofChina'sadvertisingindustryhasbeensteadilyadvancing.However,thegrowthratehassloweddown.InsidetheadvertisingindustryThecrisiscannotbeignored:thehighlyfragmentedandhighlycompetitivesituationoflocaladvertisingindustryhasnotchanged,int
3、hefaceofstrongtransnationaladvertisinggroupsTheimpactisveryweak,becausetheinternalmarketishighlyfragmentedandcompetitive,ontheotherhand,graduallydevelopotherMarketingchannelsalsoseizepartoftheadvertisingindustrymarket.Theintegrationandinnovationofadvertisingindustryisanewbreak
4、throughpoint.OnthisdayThedevelopmentexperienceofKoreanadvertisingindustryisworthlearning.Keywordsadvertisingindustry;developmentcrisis;industryintegration;I.IntroductionAdvertisingindustryisengagedintheproductionofadvertisingproductsandtheprovisionofadvertisingservicesenterpri
5、ses,specifically,isengagedinresearch,Acollectionofenterprisesengagedinadvertisingactivitiessuchasplanning,creativity,production,mediabuying,distribution,etc..AdvertisingindustryisaveryrichcontentTherichsystem,fromthemediatothepoint,theadvertisingindustrycanbedividedintothenews
6、paperadvertisingindustry,televisionadvertisingindustry,outdooradvertisingindustryandthenetworkAdvertisingindustry,etc.,fromtheadvertisingproductproductionprocess,theadvertisingindustrycanbedividedintoadvertisingresearchindustry,advertisingcreativedesignindustry,advertisingThep
7、roductionandadvertisingmediaindustry.Generallyspeaking,advertisingresearchbelongstotheupperreachesofadvertisingindustryAdvertisingsystembelongstothemiddlereachesofadvertisingindustry,whileadvertisingmediaindustrysuchasadvertisementreleaseandadvertisementevaluationisthedownstre
8、amofadvertisingindustry.Withtheconvergenceofindustries,ontheo
