globalization strategy of asian enterprises(亚洲企业全球化战略)

globalization strategy of asian enterprises(亚洲企业全球化战略)

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时间:2018-07-30

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1、GlobalizationstrategyofAsianenterprises(亚洲企业全球化战略)ThisreporterWangShuEachcountryhasitsdifferentadvantages,andtheAsiancountriesmustfocusonsomeoftheirownvaluesandstrengths,ratherthangiveupwhentheyspeakoverseas.A"worldisflat"let"globalization"thistermagainwarmingup,andinthiswave

2、ofglobalization,themoststrikingisundoubtedlyfromAsia'semergingnewtransnationalenterprise.Infact,asearlyas2003,GoldmanSachseconomistshavecreatedtheconceptof"BRIC"(Brazil,Russia,India,BrazilRussiaIndiaandChinaChinese,theEnglishfirstletterBRICs,theBRICs),andthattheriseoftheBRICs

3、willbetheeconomictrendofthehumanmostofthetwenty-firstCenturyeffect.Inthisconcept,thereare3countriesinAsia,Asia'srisingpowersarefullyconfirmedinthesecountriestheaccelerationofglobalizationofenterprises,theyareenteringtheinternationalmarketgradually,buthasnotreachedacertainscal

4、e,theinterpretationofmixedblood,tearsparalleljourney.Consolidatethelocalmarketfirst"Theremustbegoodmotivationtoglobalize.".Ifglobalizationisonlyforglobalization,itwouldbeverydangerousiftheresultofglobalizationistogiveupyourlocalmarketprematurely."HongkongGiordanoInternational

5、LtdchairmanoftheboardofdirectorsandchiefexecutiveofficerLiuGuoquanstressed,especiallyforretailenterprises,itisverypopularcultureandthelocalizationoftheimpactoftheindustry,iftheretailcompaniesexpecttheworldtoopenupthemarket,butthemotives,islikelytolosealotoftimeandcapital,butm

6、adenoprogress.Therefore,inthebeginningofglobalization,itisveryimportanttomaintainasuccessfullocalbrand."Theretailcompaniesnotonlytogrow,notonlytocarryoutoverseasmarket,itismoreimportanttoprotecttheirdomesticmarket,inthedomesticmarketmusthaveacertaindegreeofstability,resistanc

7、etotheBrandCompanyintheworldoccupyyourmarket."WTOwillentertheworldtradebarriersandbarriers,allcompetitorsinothercountrieswillcompetetogetherwithlocalenterprises,iflocalenterpriseslackastrongdomesticmarket,orthereisnowaytoestablishtheirownadvantageorskillsquicklyinashortperiod

8、oftime,defensiveabilityislow,itisstillinthemarket.Isveryfragile."Asa

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