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1、汇丰银行商务英语写作教程一1。简介2.第一章简介：这是汇丰银行内部培训员工用的写作课程。它把写作分为五步：计划、组织、草稿、修改和编辑。分成8章讲解。讲解的时候举具体的例子做示范，对提高商务写作能力很有帮助。今天我们先来了解一下教程的体系和学习计划。HSBCWritingCourse--"WritingforResults"Chapter1PlanyourwritingChapter2OrganiseyourwritingChapter3DraftandreviseyourwritingtomakeitcompleteChapt
2、er4ReviseyourwritingtomakeitcohesiveChapter5ReviseyourwritingtomakeitclearandconciseChapter6ReviseyourwritingtomakeitcourteousChapter7StructuredifficultlettersChapter8EdityourwritingIntroductionWelcometo"WritingforResults",acoursethatcanhelpyouenhanceyourEnglishwriti
3、ngskills.HSBChasdesignedthiscourseforitsstaffintheAsiaPacificregion.HSBCstaffstudythiscoursetoimprovethee-mails,memos,faxesandletterstheywriteatwork.Ifyou'veneverwrittenbusinessdocumentsbefore,you'llfindthiscoursetheirownconditionstodevelopthecorrectroad,themaximumto
4、avoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketi
5、nfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.Tofurtherbroadent
6、heirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictinspectionandargumentation,legalconsultation,examina
7、tionandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagementpersonnel.Strengthenthemanagementof
8、educationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoadapttoma
