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1、1元风暴超市促销企划案（1yuanstormsupermarketpromotionproject）Atheme:"dailynecessitiesdailynecessariestea1yuanstormTwo,planningideas:infact,althoughthepricecompetitionisthelowestlevelofcompetition,itisstrikingandweakeningDarunfathemosteffectivemeans,butalsoimprovethemarketshareofthemostdir
2、ectandeffectivemeansofcompetition.Butwiththepassageoftime,thegeneralpromotionaleffectgraduallydecline,sohowtoreplanninganewroundofsupermarketmarketingactivitieshasbecomeatoppriority.Ourgeneralplanningideaisbasedontherelatedlifepeopleonbehalfofthegoods"dailynecessitiesdailyneces
3、sariestea"speculation,heavygoodsmadebythetimelimit,shortageofatmospheretobuypurchase,limitbuyandothermeans,instoreupgoods1yuantothestorm,asifpeoplefeelbacktotheeraofshortageofgoods,rowalong,purchasedailynecessitiesdailynecessariestea","1yuanstorm"intheareaofconsumerisformedinth
4、emiddleofahugepropagationeffect.Three,activitytime:March15,2002Four,activitycontent:1yuanhurricanesupermarketcommodityrushbuyingFive,advertisingappeals:1yuan=5Jinrice?!Saladoil?Soysauce?Vinegar?......Six.Detailedrulesofactivities1,buysupermarketgoodsmorethan50yuan,youcanpartici
5、patein"supermarketcommodityrushbuying"activities;2,onthedayofsingleshoppingsmallticket,tothe"sale"freepurchaseofthefollowingcommodities:Shoppingfor80yuan,1yuancanbuy5poundsofrice;shoppingfor160yuan,2yuancanbuy10poundsofrice;andsoon,buymoreandbuymore,thedailylimitof100;Shoppingf
6、or200yuan,1yuancanbuy2Larowanasaladoil1bottles;shoppingfor400yuan,2yuancanbuy2Larowanasaladoil2bottles;andsoon,buymoreandbuymore,dailylimitof100;Thepurchaseof60yuan,1yuancanbuy550mllaocaimellowteriyakisauce1bottles;purchaseof120yuan,2yuancanbuy550mllaocaimellowteriyakisauce2bot
7、tles;andsoon,buymoretobuymore,thedailylimitof100;Shoppingfor60yuan,1yuancanbuy2tolistentoCoca-Cola;shoppingfor120yuan,2yuancanbuy1bottlesof2LCoca-Cola;andsoon,morebuymorepurchase,dailylimitof100;Thepurchaseof60yuan,1yuancanbuy250gramsofTianzimonosodiumglutamate;purchaseof120yua
8、n,2yuancanbuy500gramsofMSGandsoon,bully;buymoretobuymo
