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1、BEC中级口语主讲：陈娟第一课时I、HowtolearnInternationalBusinessEnglish?怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。 (1)词汇方面 commercial e.g.TheTVshowwasinterruptedbytoomanycommercials. prospect e.g.Hecalledonsomeprospectsbutfailedtomakeasale. make e.g.TheseproductsareofChinesemake
2、. Thefactorymanufacturedfivemakes(n.牌子,型号)oftractors. (2)短语方面 softselling hardselling Somesalespeopleadoptadirect‘hardsell’approach,whileothersuseamoreindirect‘softsell’approach. haveabadyear Thecorporationishavingabadyearanditwillprobablybenecessaryt
3、odismissafewofficestaff. breakinto/penetratethemarket Thereischancethatwe’llmanagetobreakintotheUKmarket (3)句型方面 Iamwritingtoyouconcerning…Youcan’tmissit.Ican’tagreemore.Itmayhaveslippedyourmind,but…Youcanalwaysreachmeatthenumber…Wewouldverymuchappreciat
4、eitifyoucould…Inotedwithinterestyouradvertisementfor…Yes,that’strue,butontheotherhand…That’sexactlywhatIthink.Maybe,butdon’tyouthink…?Youarewantedonthephone.Asrequested,weencloseforyourattention…(4)旧词“新义“ honour e.g.:Allcreditcardshonouredhere.Thebankhonou
5、redthischeque.银行接受这张支票。cover e.g.Ihavegotmyselfcoveredagainstfire.我得到火灾的补偿。Coverage有效范围 royalty e.g.Besidescopyright,thewritergota10percentroyaltyonsales.Thetechnologytransferfeeshallbepaidinroyalties. (5)同义词、近义词、相似词的辨析。1)chairman,president,CEO,ManagingDi
6、rector,GeneralManager. 2)dealer,merchant,trader,businessman,distributor. 3)deputy['depjuti],vice-,associate,assistant. 4)discharge,unload,land 5)discount,reduction,rebate,allowance. *熟悉世界贸易组织。 *熟悉国际商务英语有关行业的基本术语及其内涵意义。 *学习国际商务常识，略知相关专业知识。 *密切了解国际商务最新
7、动态。Sometopic:Teamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商务专题。下面以Brandpower举例说明：1．掌握商务词汇短语E.g.tobuy/develop/launch/sell/test/own/stretch/damageabrandE.g.brandimage/leader/loyalty/name
8、商标名称,牌子/power/stretching品牌形象（BrandImage）是指消费者基于能接触到的品牌信息，经过自己的选择与加工，在大脑中形成的有关品牌的印象总和。品牌忠诚度（brandloyalty）是指消费者一贯地购买某特定品牌的倾向，其衡量方法包含行为与心理态度两者之综合考量，且对于耐久财与非耐久财的衡量方法亦有所...领导品牌，畅销品牌brandleader所谓品牌力（B
