abriefstudyontranslationofbrandnames简论商标翻译

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1、ABriefStudyonTranslationofBrandNamesContentsAbstract错误!未定义书签。翻2Introduction3ChapterI•CommonMethodsofTheTranslationofBrandNames4LILiteraltranslation4Freetranslation5Transliteration6ChapterII•FactorsthatInfluencetheTranslation62.1Culturalfactors62.2Customsandhabit

2、sfactors72.3Otherfactors错误!未定义书签。ChapterIII.HowtoBuildanInternationalizedBrandName83.1TranslateDirectly错误!未定义书签。3.2Renamingtheproducts93.3Coiningbrandnames10Conclusion错误!未定义书签。Bibliography12AbstractBrandnameisoneoftheeffectivewaystohelpcompaniestospreadtheiriden

3、titiesandbetterselltheircommodities.Withtheglobalizationofeconomy,theinternationaltradehasbecomeintoaverycriticalpowerforpromotingtheeconomydevelopmentofthewholeworld.Thetranslationofbrandnamesbecomingmoreandmoreimportant.But，theproblemis，intheprocessoftranslati

4、on，togetagoodtranslatedbrandnameisveryhard.Ononehand，themethodoftranslationisaprettycomplexsubjectinitself.Ontheotherhand，therearesomefactorsthathaveadirectinfluenceontheresultsofthetranslation.Furthermore,alongwiththeaccelerationoftheeconomicglobalization,espec

5、iallywithChina'sentryintotheWorldTradeOrganization,moreandmoreChinesehaverealizedtheimportanceofgoodbrandnametranslations.Howtomakethebrandnamebettercomprehendedbypeoplefromothercountry，howtobuildainternationalizedbrandname,isstillahardproblemfromwhichalotofpeop

6、lesuffering.Thispaperisintendedtodescribethethreenormalmethodsintranslationofforeignbrandnames—literaltranslation，freetranslationandtransliteration.Atthesametime,itexploressomecommonapproachesandtechniquesusedinthetranslation,whichhaveadirectinfluenceontheresult

7、softhetargetbrandnames.Moreover，somefactorsthatinfluencearepointedoutinthispaper.Atlast,onthequestion’’howtobuildaninternationalizedbrandname’.，thispapergivesafurtherstudy.Keywords:Brandnames;Translation;Factors摘要品牌名称是公司传播自身特点和促进销售量的有效途径。随着经济的全球化发展，国际贸易开始成为促进全球经

8、济发展的屮坚力量，因此，品牌的翻译也变得越来越重要。但问题是，在翻译过程屮，要想得到一个优秀的翻译结果并非易事。一方而，翻译的方法本身就是一个相当复杂的问题，另一方面，很多因素会对翻译结果造成直接影响。另外，随着经济企球化步伐的提高，特别是随着中国加入了世界贸易组织，越来越多的中国人开始意识到了品牌名称翻译的重要性。怎样让品牌名称