unilever联合利华公司管理分析

《unilever联合利华公司管理分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、TableofContents1.0Introduction22.0Megaenvironment32.1International32.2Economic43.0TaskEnvironment53.1Customers&Client53.2Competitors64.0Explainanddescribeyourchosenentrepreneurusingthemanagementconceptsandtheoriesyouhavelearntinthismodule85.0Doyouthinkthechosenorganizationwillbesuc

2、cessfulunderthecurrentleaderinthefuture?Whyorwhynot?96.0Conclusion107.0GroupTaskReport118.0References121.0IntroductionThepurposeofthisreportistoinvestigateanddiscussaboutacompanynamedUnilever.Inthisreportwewillbeanalysingthemega-environmentfactor，taskenvironmentfactor,theoriesandma

3、nagementconceptusedbythisentrepreneurandwhetherthecurrentleaderselectedwillleadthisorganizationtosuccess.Bydoingresearchonsearchingandexamininginjournals,articlesthroughinternetsites，thecompany-Unileverisbasicallyoneofthegreatestandlargestmultinationalsfirmsovertheworldwhichheadqua

4、rterlocatedinbothLondonandRotterdam.Theirmostsellingproductsincludefoods，home&personalscareandpersonalskincare.(Elshof,2005)Theyareholdingover400brands，includingfamousandwell-knownbrandssuchasLifebuoysandSunlight(Unilever，2014)，while14ofwhichgeneratessalesthatexceedsover€1billionay

5、ear.Unileverwasfoundedin1929whentwomajorcompanies-MargarineUnieandLeverSunlightmergedtogether.Unileverhavethesameboardofdirectorsbutdifferentsetsofshareholders(Jones,2002).Until1996then，the“chiefexecutive”wasonlyperformedbyathree-personSpecialCommitteewhichconsistsoftwochairmenando

6、nedirector.Recently，theyhasbeenawardedwith44awardsatthe60lhCannesLionsInternationalFestivalofCreativity.2.0Megaenvironment1.1InternationalAsweallknow，Unileverisoneofthebiggestmultiplefood，beverages,cleaningagentsandpersonalcareproductslistedcompaniesinourworld.Itistheworld'sthird-l

7、argestconsumergoodscompanymeasuredby2012revenue，afterProcter&GambleandNestle.MaybeitsGlobalbusinessprinciplecanexpressalltheconvictionsofUnilever:Becomealocalizationoftransnationalcorporations(TNCs).(Baidu，2014)ThemanagementofUnileverduringbuyingthelocalfamousbrandstoachievethepurp

8、oseofbecomingthebiggestmul