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时间:2017-07-11
《On Translation of Chinese Brand Name 浅析中文商标名的英译》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、浅析中文商标名的英译OnTranslationofChineseBrandNameContentsAbstracti摘要ii1.Introduction12.MainPrinciples12.1EasyIdentification…………………………………………….…………….…………...22.2AttentionofCulturalDifference…………………..……………………..…..…………22.3CatchyNames………………………...……………………………..…………………..42.4AttentionofPoliticalFacto
2、rs…………………………………….…...…………43.GeneralMethods………………………………………………………....………..53.1UsingthePinyinoftheCharacters………………………….…………..…...….53.1.1Advantages……………………………………………………………....53.1.2Disadvantages……………….………………..………………………....53.1.3UsefulConditions……………………………………………...………...63.2FreeTranslati
3、on…………………….….……………….……………………….63.2.1ImproperSituations………………………………….…………....………63.2.2SuitableSituations……………….………………………………………..73.3Transliteration……………………………………….………………………..…73.4HomophonicTranslation…………………...…………………………………...84.CurrentRelevantSituations…….…………………………..……………………85.Gene
4、ralCriteriaofSuccessfulCases………………………….…...…………….9156.Conclusion10Bibliography11Acknowledgements12AbstractInrecentyears,theprogressofthetranslationonbrandname-apracticalbranchoftranslation-isveryremarkable.Obviously,theEnglish-Chinesetranslationofbrandnamehasdevelopedalotwithenormou
5、sfamousfruitssuchasCoca-cola(可口可乐),Goldlion(金利来)andPalarold(拍立得).Comparatively,thetranslationofChineseproductsislessnoticeable.AgreatmajorityoftheChinesetrademarknamesarejusttranslatedintothepinyinsoftheChinesecharacters,withseveralnotedcasessuchas海尔(Haier)and李宁(Lining).Accordingtot
6、heexamplescollected,theauthordoessomesystematicalanalysis.Onsuchbasis,thisarticlesummarizestheprinciplesandmethodsofthetranslationonbrandname.Theresultsshowthatifvariousrelevanttranslationprinciplesandmethodsarecombinedinthetranslationpractices,thesuccessfulEnglishbrandnamesofChines
7、eproductsshallenergeticallypromotetheirsalesinforeignmarkets.Meanwhile,byseveralsurveysonthetranslatedChineseproducts,theauthorfindsoutthegeneralcharactersofsuccessfulcases,withagoalofprovidingreferenceandhelpillustratinginthefuturetranslationofChinesebrandname.Keywords:Chinesebrand
8、name:translation;pr
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