民族风饰品营销策划大赛策划书

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1、自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立民族风饰品营销策划大赛策划书　　篇一：云南名族饰品网络营销策划书　　云南名族饰品网络营销策划书　　报告人：四川商务职业学院经贸系　　13级市场营销四班　　指导老师：李志勤老师　　策划人：樊灿、夏胜、庞月伶、郭庆永、朱晓丽、杨慧　　报告期：XX年5月5日　　目录　　一、网店简介····························································　　二、网络环

2、境分析························································　　(一)名族饰品市场分析·····················································随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立　　(二)自我产品分析········

3、·················································　　(三)需求衡量······························································　　(四)分析消费者和消费者购买行为分析·······································　　三、SWOT分析····························································　　（一）确定目标市场和选择细分市场······

4、·····································　　（二）产品价格策略·························································随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立　　（三）渠道和促销策划···························

5、····························　　（四）客户关系管理策划·····················································　　（五）产品优劣势分析·······················································　　四、网络推广　　（一）网络广告推广策划·····················································　　（二）搜索引擎营销推广·························

6、····························随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立　　（三）QQ、微信、飞信、聊天软件推广·········································　　（四）利用论坛行销推广··········································

7、···········　　五、网店建设··································································　　六、经费预算·································································　　七、网店推广效果评价·························································　　一、网店简介：　　主营少数民族饰品批发、民族工艺品批发、民族包包批发、苗银批发、少数民族

8、娃娃批随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常