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1、-华中科技大学硕士学位论文AbstractWhenNewChinawasfounded,ourcountysetupthehighlyconcentratedandunifiedsocialistpublishingindustry,1980swebegantocarryoutthereformandopening-uppolicy,ourmediamechanismhadbeenremained,thepublicationoftheoriginalsystemofplannedeconomyisnolongeradaptedtotherequir
2、ementsofamodernmarketeconomy,thedevelopmentofthepublishingindustryinurgentneedofreformandinnovation.In2002afterChina'saccessiontotheWTO,weexternalopenedthedomesticmarket,after5-yearperiodofprotectionpublishingmarketfacedfiercecompetitionathomeandabroad,thisisaopportunityandalso
3、achallengeforourpublishingindustry.Howtosurviveinthemarketfordevelopmentisaveryimportantissueforourpublishingindustry.ThereorganizationofChina'spublishingindustrystartedinthelastcenturyofthepublishinggroup,weuseanexecutivepoweroftheregiondrivenbythepublicationofresources.Theref
4、ormonpublishinggroupsstartingin2004signsthesystemofadministrativestructureenterprisemanagementisgraduallycomingtoanend.In2007wehadatryonacquiringandrestructuringthepublishingindustrycross-regionalandcross-industry,thisessaywasbasedonenterprisesasthemainstayofthemarketbehavior.W
5、iththereformofthedeepconstructionofthegroup,wehavefoundthatthere’reanumberofproblemsencounteredinthereform,forexamplehowtoensurethelossofstate-ownedassets,theproblemofchangingtheidentityofemployee,howtomaintainabalancebetweenthesocialandeconomicbenefitsandsoon,theseproblemshind
6、eredthepaceofreformpublishinggroups,sowemusttrytofindoutasolutiontotheproblems.Thisarticlewouldliketocombthroughthemacro-structuralreformprocessinChinapublishing,focusingonHubeiChangjiangPublishingandMediaGroupCo.Ltdrestructuringcases,analyzingtheprobleminthiscompany'schangeand
7、studyingtheIII---华中科技大学硕士学位论文correspondingsolutions,soastopromoteandimprovetheresearchofpublishinggroup.Inchapterone,themainchapterofthisarticlepointedoutthatthemotivationandsignificanceofresearch,andIwillexplainthetheoryofmodernenterprisesystem.Inchaptertwo,Iwillsumuptheproces
8、sofrestructuringChina'spublishingandintroducethepublis
