国家垄断行业的媒介形象建构——以武汉供电公司为例

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1、-------华中科技大学硕士学位论文目录摘要···················································································································IAbstract················································································································II目录·································

2、···············································································III1绪论················································································································11.1分析背景与目的························································································

3、11.2分析意义·····································································································11.3分析现状·····································································································21.4分析方法和分析内容·································································

4、···············62电力行业的发展现状与媒介形象演变······················································72.1我国电力行业的发展现状········································································72.2我国电力行业的媒介形象演变·······························································93近年武汉供电公司媒介形象报道的框架分析·····················

5、··················143.1样本选择···································································································143.2武汉供电公司媒介形象的报道框架·····················································144武汉供电公司报道框架的影响因子及媒体作为···································244.1武汉供电公司报道框架的影响因子···················

6、··································244.2武汉供电公司媒介形象构建中的媒体作为·········································275武汉供电公司良好媒介形象的建构策略················································295.1垄断行业的媒介表征和公众印象·························································295.2武汉供电公司建构良好媒介形象的重要性·······························

7、··········305.3武汉供电公司建构良好媒介形象的策略·············································31III-----------华中科技大学硕士学位论文6结束语··········································································································33致谢·····