ad公司移动增值业务发展策略分析

《ad公司移动增值业务发展策略分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、~3.3AD公司面临的市场分析················································································233.3.1市场环境分析.............................................................................................243.3.2市场竞争分析..................................................................................

2、...........253.4AD公司SWOT分析·······················································································284AD校园移动增值服务模式研究与分析................................................................324.1校园用户的需求分析·····················································································

3、·324.1.1学生受众分析.............................................................................................334.1.2学校与教师分析.........................................................................................344.2AD校园移动增值业务市场分析与定位·························································354.2.1

4、市场分析.....................................................................................................354.2.2市场定位.....................................................................................................364.3AD移动增值业务的实施策略分析···························································

5、·····374.3.1高校市场对运营商的特殊性.....................................................................374.3.2学校市场的进入策略.................................................................................384.3.3产品模式设计.............................................................................................

6、394.3.4产品资费策略.............................................................................................404.4AD移动校园增值业务实施计划····································································415结论..................................................................................................

7、....................44致谢......................................................................................................................45参考文献............................................................................