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ID:27546356
大小:1.49 MB
页数:79页
时间:2018-12-03
《business unit strategy framework 贝恩业务单元战略方法》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、StanMirandaLondonBusinessUnitStrategyFrameworkIntroductionWhatisaStrategy?WhatisagoodStrategy?WhatarethekeyelementsofaStrategy?HowdowedevelopagoodStrategy?KeyTakeawaysFrequentlyAskedQuestionsStrategyDevelopmentToolsCorporateVersusBusinessUnitStrategyBusinessUnitStrategysetsmarketandproductpriorit
2、ies,definessourcesofcompetitiveadvantageandallocatesresourcesbehindstrategicimperatives.DefinesfullpotentialtargetsFocusesoncoremarkets,products,customersegments,channelsDefinessourcesofcompetitiveadvantageandcorecompetencesPrioritisesstrategicimperativesDefinespotentialadjacentexpansionopportunit
3、iesCorporateStrategyBusinessUnitStrategyBusinessUnitStrategyMarketStrategyProductStrategyChannelStrategyFunctionalAreaStrategyProductStrategyChannelStrategyFunctionalAreaStrategyMarketStrategyTheBainToolkitBusinessDefinitionandBusinessUnitStrategyareatthecoreofallresultsdeliveredthroughstrategya
4、tBain.BusinessDefinitionBUStrategyBusinessDefinitionPerformanceImprovementM&AOrgCorporateStrategyJointVenture/AlliancesGrowthPortfolioStrategyCoreCapabilitiesO/headCostReductionParentValueAddedChangeManagementPostMergerIntegrationOrganisationDesignProcessRedesignRoleofCentreShareholderValueAnalysi
5、sLBOCommercialReviewsSalesandMarketingVMR’sLoyaltyAcquisitionEvaluationIntroductionWhatisaStrategy?WhatisagoodStrategy?WhatarethekeyelementsofaStrategy?HowdowedevelopagoodStrategy?KeyTakeawaysFrequentlyAskedQuestionsStrategyDevelopmentToolsDefinitionofStrategy(FromClients)“AroutefromAtoB.”“Longter
6、mplans,unfetteredbyshorttermpressures.”BainDefinitionofStrategyStrategyisaproprietarysetofactionsthatbetterservecustomersthanthecompetition.BainDefinitionofStrategyStrategyisthescienceofallocatingscarceresources.ImportanceofStrategyYouwon’tgettherewithoutknowingwhereyouaregoinghowtogetthereGuidesd
7、ecision-makingandresourceallocationDefinesfullpotentialStrategicallymindedbusinessesgenerallyout-performoperationallymanagedbusinessesClearlycommunicatestotheorganisationwheretheyaregoingImportanceofStrategyCEO’s
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