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1、DevelopmentsstrategyandfuturetrendsofYoukuTudouCompanybasicsYoukuandTudououtlinevisionformergedcompanyThetwoleadingonlinevideoplatforminChinaYouku,TudouMerger’sEffectMayBeMostlyHypethetwoleadingonlinevideositesbymarketshareYouku,Tudoulookinwardforgrowthinoriginalmedi
2、aYouku’sFinancialFiguresTudouvs.YoukuPopularitycomparisonFinancialscomparisonYoukuandTudourevenuebreak-downYoukuandTudoucostofrevenuesOpportunityandRisksMyopinionofYoukuTudouformergedcompany1.creatingmoreprofit2.Youku,Tudourevenueshareinchina3.WhyTudousell4.Disadvant
3、ageofthis5.FuturetrendsofYoukuandTudouDATE:November31,2012TO:GuYongQiang,CEO,YouKuFROM:ZhangShengSUBJECT:CompanybasicsYoukuTudouInc,China'sbiggestonlinevideoprovider,issteppingupeffortstomanageitstwoonlinevideowebsitesafteramergerthatcombinedthetwobiggestweb-videocom
4、petitorsintoasinglecompany. ThenewlymergedcompanyplanstokeepYouku.comandTudou.comasdistinctplayerstotargetdifferentkindsofusers,aneffortthatcomesamidsomeanalysts'doubtaboutwhetherthemergercanbearfruitasthecompanyexpects. Youku.com,Inc.(NYSE:YOKU),China'sleadingIntern
5、ettelevisioncompany("Youku"),announcedtodaythatYoukuLink,thecompany'scross-platformsynchronizationproduct,isnowsupportedbyfourofChina'smostinfluentialsocialmedia.AccordingtodatafromthefourlargestsitesusingYoukuLink,usersofeachserviceshareandrepostanaverageof650,000Yo
6、ukuvideoseveryday.YoukuisthemostwidelyusedsourceofvideosontheSINAWeibomicrobloggingservice.WhenRenrenusersshareYoukuvideoswiththeirfriendsonRenren,everyvideoisre-postedandre-sharedanaverageof85times.YoukuisalsothemostwidelyusedvideositeonTencentMicroblog.Accordingtot
7、hemostrecentfiguresfromTencent,QZoneuserswerealreadypostingorre-postingadailyaverageofmorethan700,000YoukuvideosinearlyApril,notlongafterthesiteaddedtwo-waysupportforYoukuLink,generatinganaverageofmorethan35,000repliesperday.Youku.comInc.isChina'sleadingInternettelev
8、isioncompany.OurInternettelevisionplatformenablesuserstosearch,viewandsharehigh-qualityvideocontentquicklyandeasilyacrossmultiplede
