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1、THEOXFORDHANDBOOKOFBEHAVIORALECONOMICSANDTHELAWCONSULTINGEDITORSMichaelSzenbergLubinSchoolofBusiness,PaceUniversityLallRamrattanUniversityofCalifornia,BerkeleyExtensionTHEOXFORDHANDBOOKOFBEHAVIORALECONOMICSANDTHELAWEditedbyEYALZAMIRandDORONTEICHMAN13OxfordUniversityPressisad
2、epartmentoftheUniversityofOxford.ItfurtherstheUniversity’sobjectiveofexcellenceinresearch,scholarship,andeducationbypublishingworldwide.OxfordNew YorkAucklandCapeTownDaresSalaamHongKongKarachiKualaLumpurMadridMelbourneMexicoCityNairobiNewDelhiShanghaiTaipeiTorontoWithoffices
3、inArgentinaAustriaBrazilChileCzechRepublicFranceGreeceGuatemalaHungaryItalyJapanPolandPortugalSingaporeSouthKoreaSwitzerlandThailandTurkeyUkraineVietnamOxfordisaregisteredtrademarkofOxfordUniversityPressintheUKandcertainothercountries.PublishedintheUnitedStatesofAmericabyOxf
4、ordUniversityPress198MadisonAvenue,New York,NY10016©OxfordUniversityPress2014Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmitted,inanyformorbyanymeans,withoutthepriorpermissioninwritingofOxfordUniversityPress,orasexpresslypermitted
5、bylaw,bylicense,orundertermsagreedwiththeappropriatereproductionrightsorganization.InquiriesconcerningreproductionoutsidethescopeoftheaboveshouldbesenttotheRightsDepartment,OxfordUniversityPress,attheaddressabove.Youmustnotcirculatethisworkinanyotherformandyoumustimposethiss
6、ameconditiononanyacquirer.LibraryofCongressCataloging-in-PublicationDataTheOxfordhandbookofbehavioraleconomicsandthelaw/editedbyEyalZamirandDoronTeichman.pagescm.—(Oxfordhandbooks)Includesbibliographicalreferencesandindex.ISBN978–0–19–994547–4(alk.paper)1.Economics—Psycholog
7、icalaspects—Handbooks,manuals,etc.2.Lawandeconomics—Handbooks,manuals,etc.I.Zamir,Eyal,editorofcompilation.II.Teichman,Doron,editorofcompilation.HB74.P8O942014330.01′9—dc232014006783135798642PrintedintheUnitedStatesofAmericaonacid-freepaperContentsContributorsixIntroductionx
8、iPARTI.BEHAVIORALECONOMICS: ANOVERVIEW1.HeuristicsandBiases3JonathanBaron2.
