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1、AbstractAbstractElectroniccommerceobtainedtheconsiderabledevelopmentin15years,thenumberofChinesenetizenshadconsumedhasexceeded200million,e-commercehasbroughttheimportantinfluenceonthematerialeconomy.,but95%traditionalmarketstillhadhesitatedoutsidethee-commercethreshold.Basedontheloc
2、allifecircle,O2Obusinessmodehasemergedasthetimesrequired,O2Obusinessmodelisthemodelofbringingonlineconsumerstoshop,payontheline—servebelowtheline,throughapredetermined,instanttwocontradictoryconsumptionmode,improvingconsumptionexperiencetotheonlineconsumers.E-commerceplatformofwinei
3、ndustryenterpriseshasdevelopedrapidlyfrom2009to2013,wineindustryenterprisesexperienceddevelopingprocessinwhichwasforcedfirstlyuntilshareddividendfromthenetInternetbusinesschannel.Theimportanceofe–commercewasincreasing,whichpromotedtransitioninthedesignandmarketingofwineindustrychann
4、el,atthesametimewineindustryenterprisespaidmoreattentiontotheresearchone-commercemode.Technologyprogressprovidede-commerceplatformhugetransitionopportunity,withwhichsmartphonebroughtwirelesstraffic,developmentofO2Obusinessmodedominatedthelinewillguidethedevelopmentofe-commerceinthen
5、extfewyears,theelectroniccommerceplatformandwillfurtherexpandthemarketcapacity,from"unlimitedshoppingcircle"extendedto"locallifecircle".ThechangeofB2CbusinessmodeltotheO2Obusinessmodelmoreenhancede-commerceandtraditionalchannelinteraction,whichmeanstheintegrationofresourcesfromonlin
6、etooffline,thechangeofbusinessmodelwillalsobringachangeinconsumerconsumptionpatterns,whichmeans"theappointmentofconsumption"turnedinto"instantconsumption",thechangefromthe"logisticsdistribution"to"closedelivery".ThroughtheresearchontheO2Obusinessmode,characteristics,refiningtheO2Obu
7、sinessmodeltrend,bottlenecksandprospectsforthefuture,wewillfindtheO2Obusinessmodeltopromotethematurityanddevelopmentoflocallifeservicee-commercemarkettoaIIAbstractcertainextent.Inthispaper,theauthorclassifytheO2ObusinessmodelandvaluemodelofO2Oe-commerce,theliquorindustryissummarized
8、,mainlyhasanalyzedt