2019年最重要的社交媒体趋势报告（英文）

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1、MostImportantSocialMediaTrendstoRememberin2019SocialMediaStatisticsbySocialbakersAboutSocialbakersSocialbakersisatrustedsocialmediamarketingpartnertothousandsofenterprisebrands,leveragingthelargestsocialmediadata-setintheindustry.Socialbakershelpbrandsengagetheiraudiencesonsocialmediathro

2、ughcontentpersonalizationandgrowtheircustomerbaseusingactionableAI-poweredaudienceinsights.Introduction“FormarketerslookingtodrivevaluefortheirbusinessviadigitalmarketingnootherplatformcomesclosetoFacebookanditsfamilyofapplications,intermsofscaleandaudienceengagement.With2.27billionmonth

3、lyactiveusers,socialmediaperformancedatashowsthatit’sstilltheplacewheremostconsumerengagementwithbrandsishappeningonline.BrandslookingtoleverageplatformslikeFacebookandInstagramneedtomakesuretheyaremakingdata-drivendecisionsaboutwheretoinvesttheiradvertisingbudgetsinordertomaximizereach,e

4、ngagementandbusinessimpact.”YuvalBen-Itzhak,CEO,SocialbakersTableofContentsInstagramvs.FacebookPlatformAudience,Activity,EngagementEngagementDistributionbyIndustriesInstagramvs.FacebookAdvertisingShareofInstagramvs.FacebookAdsFacebookAdvertisingDesktopvs.MobilePromotedPostPromotiononFaceb

5、ookAdPlacementsOnInstagramFacebookEngagementOrganicvs.PaidReachonFacebookNumberofInteractionsonFacebookPostsInstagramEngagementInstagramStoriesvs.PostsTheRiseofInfluencerMarketingTheInfluencerIndustryandMinimizingFraudSpottingFakeInfluencersbyFollowerGrowthPrivacyandSecurity4–6567–128911

6、1213–15141516–171718–20192021Instagramvs.FacebookMostImportantSocialMediaTrendstoRememberin2019

7、SocialMediaStatisticsbySocialbakers4PlatformAudience,Activity,EngagementAudienceSizeActivityVolumeUserEngagementInstagramhasasmalleraudiencesizecomparedtoFacebook.However,despitethisdisparit

8、y,InstagramusersarefarmoreengagedthanonFacebook.ThisdemonstratesthatInstagramisthego-toforcapturingqualityengagementwithinsmallercommunities,andwilllikelybethetrendin2019.“Instagramisbecomingthe#1socialmediaplatformwhenitcomestoengagementforbrands.Whenwelookatengage