a公司再制造喷油器项目-研究

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1、针对A公司面对再制造喷油器的第三方竞争者，应该如何应对目前的这种竞争局面的问题，通过从经销商的角度进行分析论证。选择两种经销商采购再制造喷油器渠道模式进行假设分析：经销商要么从A公司采购再制造喷油器，要么从第三方采购再制造喷油器。通过对经销商的两种选择方式进行建模分析，可以得出相对应新制造喷油器和再制造喷油器的销售价格、销售数量以及经销商的利润，通过对比结果可以明确经销商的选择意图，为A公司的决策作出理论分析依据，确定A公司应该控制旧件流向第三方的数量；管控和刺激经销商通过本公司采购再制造产品以及宣传推广本公司生产的再制造产品的优势。关键词：再制造，喷油器，两

2、阶博弈，斯塔克伯格博弈，逆向物流万方数据THERESEARCHOFACOMPANYFORREMANUFACTUREDINJECTORABSTRACTTheproblemofenvironmenthasbecomeserioussince21century.Environmentprotectionandconsistentdevelopmenthavebecomethefocus.Remanufacturedproducthasbecomeoneofimportantmeasurestoprotectenvironment.Theinjectorwhichis

3、madebycompanyAisthecoresparepartinthedieselengine.Inordertolowerthecostduringconsumerexchangesbadinjectorsandproductioncost,companyAhasstartedremanufacturedinjectorproductsince2012.Butthisprojectisnotsuccessful.Asthereisnoreference,thetopmanagementhastotrylittlebylittle.Thisarticles

4、etsbusinessmodeltoanalyzecurrentsituationofremanufacturedinjectorprogramfromcompanyAanddeducedsomeconclusionswhichcanbeusedbytopmanagement.Thisarticlesetsbusinessmodeltoanalyzeproductionstage,marketingsalesstage,corerecyclestageandcompetitionstage.Duringwritingarticle,万方数据theauthorh

5、astakenactionincompanyAwiththeconclusionfromthisarticle.Fortheproductionstage,thisarticlegetstheconclusionhowtheproductqualityaffectsthemarketshareofremanufacturedinjector.Withthetwostagedgamemodel,therevenuefunctionofcompanyAhasbeengot.Basedonthisrevenuefunction,thisarticlegetsthec

6、onclusionhowtheproductqualityandproductpricemaketherevenuemaximum.Basedontheconclusion,thesuggestionforpolicyhasbeenmadeandtheauthorhastakensomeactionbasedonsomeconclusions.Forthemarketingstage,thisarticlesetsmarketdemandmodelbasedontheattitudeofconsumertonewinjectorandremanufacture

7、dinjectorandgetsthemarketdemandfunctionfornewinjectorandremanufacturedinjector.Fortheindirectsalesanddirectsalesofremanufacturedinjector,thisarticlecalculatesthebestpricestrategyandcorrespondinginjectorsalesquantity.Basedontheconclusion,thesuggestionforpolicyhasbeenmadeandtheauthorh

8、astakensomeactionba