广电互动it项目的风险管理-研究

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1、万方数据西南交通大学硕士研究生论文第1页AbstractBytheendof2013，therearemorethan220millionCableTVuserswhosescaleofDigitalTVusershasreachedmorethan150millioninChina．AndusersofBidirectionalnetworkhascoveredabout90million，butBidirectionalnetwork’Spenetrationisonlyabout25％．InteractiveTV

2、’Spenetrationisonlyabout20％．Intheinternalperspectiveofindustry,withthescaleofthedigitalTVandBidirectionalnetworkenlarging，it’SapreconditionoranopporttmityforCableTVoperatorstobuildinteractiveTVbusinessplatform．Intheexternalperspectiveofindustry,withtheriseoftheI

3、nternetOTTandtheconstructionoftelecomoperatorsIPTV,CompetitionwithCableTVoperatorshasmovedintothelivingroom．InteractiveTV,asthemainvalueableplatformof’BroadcastingandtelevisionindustryinTriple—play,withitsinteractionanduniquebusinessexperienceandrichbusinessmode

4、，willdevelopinlargescale．BroadcastingandtelevisionindustrywilldoalargenumberofITprojectconstruction，andITprojectriskmanagementwillbeincreasinglyimportant．ThispaperfirstlyintroducesandanalysesthepresentsituationofresearchofriskmanagementforITsystemsathomeandabroa

5、d．andthenstartsfromITprojectriskmanagementtheoryandputtheprojectofInteractiveTVplatformintheactualcaseastheresearchobject．Firstofall，itsetsupariskmanagementplanandmakeitworked．Secondlythroughriskprobability-impactmatrix，experts’consultation，brainstorming，referto

6、groupresources，checklistandCause-EffectDiagramanalysismethod，itanalyzestheriskfactorswimthecharacteristicsofBroadcastingandtelevisionindustry,andaccordingtotherisksourcesofriskfactors，theywillbedividedintotechnicalrisk，organizationriskandexternalrisk，projectmana

7、gementrisks．Andaccordingtoitsurgency,theyarealsodividedintofourlevelsofrisk．Foreachidentifiedrisk，itformulatesthecorrespondingcountermeasures．Intheimplementationoftheriskcountermeasures，especiallywiththecharacteristicsofBroadcastingandtelevisionindustry,itneedst

8、omakeactivepreventiveriskresponseanddoinitiativeinterventiontothewholeprocessofprojectmanagement，motivatetheprojectriskconsciousnessofallmemberstopreventprojectrisk．A