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1、ABSTRACTThereportbytheJiangsuPro、，incchandicraftstrade．Inc．marketingstrategydiagnosticanalysistostudyhandicraftsindustryandtheexistenceofwidespreadabusesandtheirsolutions，thefirstofhandicraftssectorsindustry,theprevailingunderstandingoftheindustry,startiIlgfromhandicraft
2、smarketpositioning,Wefocusedonproductsfromtheinternationalmarkettoopenupandplayourcompetitiveedgptoproductscompaniesprovidereferencefortheformulationofstrategies,followedanalysisofmarketingstrategyproducts，prices，channelsandmarketing，andotheraspectsofthefoursuccessfuland
3、inadequacies，andtoanalyzetheprosandC,OIISofdefects，enableenterprisestobetterefficiencyandoperatingstandardsorganizationalinnovation,managementinnovation,andcreateacorecompetitivenessofenterpl'ises,andmakediagnosticconclusions．ThearticleisdividedintosixchaptersI，respectiv
4、elyprolegomenon,industryconditions，companystatusinproductmarketingandcorporateencounteredmajorproblemsinamajorityoftheproductsexportedtoforeigncompanies，unlikeitsdomesticmarketingcompaniesinotherindustries，fromoffthesupplyandmarketingofproductsarcsubjeettoawiderangeoffac
5、tors，particularlytheinternationalenvironmentchangesontheindustryandthestatusofdevelopmentareprofoundimpactthatthiscompanyCancontrolfromthemarketingfactoranalysis，themainelementsfrommarketing(4P)，graduallyintroducingtheindustry'smarketingfeatures,SOthatreadersCanfinishthi
6、spoint,thehandicratbindustrycompetitiveposture,industrycharacteristics,WaysandmeansofmarketingandnOWfacealargelyawareness，andthroughindustrygroupssuchJiangsuHongatypicalstate-ownedenterprisespecificproductsmarketingstrategyanalysis,theconclusionsdrawndiagnosisforotherbus
7、inessestoprovidethesameexperiencesforreference．InthearticlefocusedonaSWOT分析lawfmns。theanalysisoftheexternalenvironmentfromtheexportindustry,themainmarketdistribution，consBmarpurchasebehavior,domesticsupply-sidemarketconditions，andotheraspectsofthecompanytoproducecompetit
8、iveadvantageindisadvantageforcompaniestodevelopmarketingstrategiesprovidethebasisavoidrisks，giveplaytot
