乐视网全产业链运作模式分析

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1、万方数据AbstractNowadays，thecompetitionininternetvideoindustryisveryfierce．Facingaseriesofproblemssuchasthesimilarityofcontent,theabsenceofhighqualityresource，andthehighcostofcopyright,networkvideocorporationssetouttodevelopthecontentastheirkeywork．Meanwile，theyworkatbuildingtheplatformandop

2、eratingthewholeplatform,improvingtheutilizationofresource，andfocusingoncustomerexperiencearoundtheirkeywork．Theaimistogetanintegrateddevelopmentandthepriorityinthecompetition．Atpresent,mostofChinesenetworkvideocorporationsarerunningataloss．However’LeTVisthefirstnetworkvideocompanyreporti

3、ngaprofitandthefirstdomesticlistedcompanyissuingRMBcommonstocksinintemetvideoindustryatthepresentstage．LeTVinitiatesaquaternityindustrychainmodelwith“platform+content+terminal+application'’．TheylaunchtheirownWebTVandSTBtogainmarketshare，andadoptcontentstrategysuchashi【ghqualityvideoresou

4、rce，originalworks，diversifiedprograms，andinteractiveplatforms．LeTValsoconstructsopencloud-basedvideoplatform，andmakeanefforttoimprovecustomerexperience．Allthemeasurespromotethedevelpomentofuserscaleandtheimprovementofadvertisingrevenue．ThereisnodoubtthatthebusinessmodelofLeTVisafeasiblea

5、ndpowerfulmodel，whichmaybecomethebusinessmodelofnetworkvideoindustry．Therefore，itisveryimportanttoresearchtheⅡ万方数据overallindustrychainmodelofLeTV．ThisdissetationtakeLeTVastheresearchobject．ThePESTanalyticmethodisfirstlyusedtoanalyseLeTV’Sindustryenvironmentanditsowndevelopmentstatus．Seco

6、ndly,itanalysestheformulationandimplementoftheindustrychainmodelstrategyofLeTV．Theadvantagesanddisadvantages，opportunitiesandchallengesarediscussedfromthefouraspectsofplatform,content,terminal，andapplication．Finally,thisdissertationconcludestheeffectsofLeTV’Sindustrychainmodelandgivesthe

7、recommendationforthefuturedevelopmentofintemetvideoindust巧．KeyWords：LeTV,OverallIndustryChain,NetworkVideo，Video。朊bsites。III万方数据目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一IAbstract．．．．．．．．⋯．．⋯．．⋯．．．．．．．．．．．．．．．．．．．．⋯．．．．⋯．．．．．．．．⋯．⋯．⋯．⋯⋯．．．．⋯．．．．．．．．．．．．．．⋯II绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯