传统的研究现代的融汇——中国传统吉祥图案在现代标志设计中的运用

《传统的研究现代的融汇——中国传统吉祥图案在现代标志设计中的运用》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、山东师范大学硕士学位论文AbstractAnimportantcomponentpartoftheChineseculture，Chinesetraditionalauspiciouspatternshavealonghistoricalorigin，richinfolkcharacteristicsandluckydermatoglyphicpatterns．Theyoriginatedfromtotemformsinancienttimes，developedandenrichedthroughdifferentdynasties，continuedandhasbeeninnovated

2、bymodemcivilizedsociety,anduntiltodaythesepatternsarestillofgreatvitality．Asacompleteartformmanifestingnationalhistory，theprimitivebeliefoftheancientancestorstowardnatureisthesourceofChinesetraditionalauspiciouspatterns，thetraditionalChinesephilosophiestheirspiritualbasisandthesecularcustomstheirma

3、ssfoundation．Boththeirmultipleformsofstructureandartisticconceptionsseekingluckandpreventingmisfortunemirrorpeople’Sgoodwishesforgoodluck,happiness，longevityandfestivity．Themodemlogoisakindofsymbolicsignsofmasscommunication．Culture-based，graphicallyasamediumtoconveyspecificinformation，itiswidelyuse

4、dinallaspectsofmodemsociety．Nowlogodesign，subjecttotheimpactofwesterndesignideas，isadeptinthesegmentationandcombinationofpoint’line，surfaceandbody，emphasizingthesenseofdesignandmodernity．Integratedwiththetraditionalauspiciouspatternsduetotheirspecialartisticvalues，modemlogodesignwillgainnewapproach

5、esandtechniquesofexpressionaswellasenhancelocalculturecharmandethnicroots．Thisarticleprobesintotheapplicationoftraditionalauspiciouspatternstothemodemlogodesignfromfouraspects，namely，theextractionandcreationofformsofstructure，thegraspandextensionofartisticconception，thecolorreferenceandderivationan

6、dtheinheritanceandadoptionofmomentum．TheauthorproposestIl她intheprocessofmodernlogodesign，thekeyisanaccurategraspofthenationalspiritandin—depthexplanation，basedonthetransformationoftraditionalformsintomodernity．Bygraduallydigging，changingandtransformingtraditionalauspiciouspatternsandmakingthemnewid

7、easandinspirationpointscanwedesignmodemlogodesignwithChinesecharacteristics．"1yVhenapplyingtraditionalauspiciouspatterns，weshouldgivefullconsiderationtothepropertiesoflogodesign，theoccurrenceanddevelopmento