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1、*WearetheFriendsofConsunandtheSensorsoftheMarke:11NeverfeelboredatCMKTheDepartmentSUMER&MARKETKNOWLEDGECMKplaysakeyroleinunderstandingtheconsumersanddeveloping/evaluatingmarketingstrategy.,Withthestrategicthinkingandaseriesofadvancedmarketresearchtechniques,weworkastheinternalbus
2、inessconsultation,collectingandanalyzingallkindsofinformationaboutconsumersandthemarketinanaccurateandtimelyway,includingconsumerbehavior,consumptionpractice,purchasepsychology,attitudestowardsproducts,feedbacktoadvertising,andthetrendofdifferentcategoriesandbrandsinthemarket.All
3、theseinformationisanalyzedinasystematicandobjectiveway,sothatwecanprovidereliabledataandrecommendationstoimpactthecompanysbusinessdecisionandevaluatetheeffectivenessofmarketingstrategy.EducationalRequirementsGraduateswithabachelor'sdegreeoramaster'sdegreeinanyfieldarequalifiedfor
4、application.Ifyourcoursesincludemarketing,mathematics,orstatistics,itwillbenefityourfuturework.However,itisnotamust・CareerDevelopmentStartingfromanAssociateManager,youwillberesponsibleforprojectsinacertainarea.Youwillhavetheopportunitytocooperatewithvariousbusinesspartnersallover
5、theworld.Withtheirsupportandhelp,youcanfullydevelopyourpotential.Asyourexperienceincreasesandyourtechnicalskillsimprove,youwillenlargeyourresponsibilitiessignificantly.Youwillbecomeresponsiblefortheresearchandanalysisofawholecategorythatmayincludeseveralbrandsorsub-categories.You
6、maybecomeresponsibleforspecialtechnicalareaslikeMarketMeasurements,VolumeForecasting,etc.，ortakechargeoforganizationactivitiessuchasrecruitingandtrainingforourdepartment.EddieChien・AssociateDirector,Consumer&MarketKnowledgedepartment^GreaterChina(fromTaiwan)IhavebeenworkinginCMKf
7、or13years-Iveneverforonedayfeltbored.Therearealwaysthingstolearnandtokeepupwiththefastchangingconsumers1andshoppers1behaviors,theevolutionofbusinessandthetechnicaldevelopmentofthemarketresearchindustry.Thereareseveralcriticalfactorstostillkeepmehere:One,itsthenatureofjob.Itischal
8、lengingmeintellectuallyallthetime.Italso
