公司和官方组织该如何应对负面事件的爆发？

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1、万方数据Whenanegativeeventtakesplace，publicopinioncanforcethefirmandgovernmentintoaction．Therefore，whetherthefirmandtheofficiaIinstitutionsinterveneandwhentheyinterveneintothenegativeeventSarethemainlyvariablesobservedandstudiedbythisstudy．Thefirmsandofficiaf．nstitutionsarethespecia

2、IusersinWeibo．Weibodifferentiatesthecommonusersandsomespecialusersbynamingthecelebritieslstarslcorporations

3、officialinstitutionsandgovernmentinstitutionsastheverifiedusers．Theactionsoftheinterventionoftheflrmandofficia

4、_nstitutionsinWeibocouldberepresentedbytheverifiedusers7feat

5、uresandbehaviors．InordertounderstandtheverifiedusersandtheinformationdifFusionprocessrelatedtoverifiedusers，werenamethetraditionalinformationquintupletoexploretheverifiedusers’influence．ThispaperiSbuiltupasfollows．SectiontwoiSabriefoverviewofnegativeoutbreaks．Thenweprovideaserie

6、sofrelatedliteraturesonthetopicofnegativeoutbreaks，micro。bloggingandinformationdiffusion．Andthelastpartofsectiontwodescribestheresearchquestionofthisstudy．Sectionthreeintroducestheresearchplatformofnegativeoutbreaks--Weibo，includingthebackground，thedevelopmentandthecurrentsituat

7、ion．AtypicalcaseisalsousedtoexplainthevariablesrelatedtothenegativeeventsinWeibo．Themethodsofcollectingthosevariables7valuearediscussedattheendofsectionthree．Sectionfourpresentshowthebasicquestionsofthispaperaresolved．WeIayoutthemethodsweusedtodeterminetheinfluenceoffirminterven

8、tionandofficialinstitutionsintervention

9、suchaslinearregressionmodel

10、Cox'sregressionmodelandanewdefinitionofinformationdiflusionquintuple．Sectionfivedrawssomeconclusions，elaboratestheIimitationofthisstudyandsketchesavenuesforfurtherresearch．4万方数据2．NegativeoutbreaksRecentlyorganiz

11、ationshavepaidlotsofattentioninbuildingagoodimagetothepublic，itisadynamicandevolutionaryprocess，andtheorganizationstrymanymethodstomanagethebrandrelationship．ThecorporationsinChinaarefacingatransitionperiodofmarketeconomywithescalatingmarketreform，andmoreandmorebrandcrisisoutbre

12、akcurrently,whichmakethesurvivaIanddevelopmento