小微旅游企业融资模式的研究

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1、万方数据哈尔滨理工大学管理学硕士学位论文ResearchonFinancingModeofMicroandSmallTourismEnterpriseAbstractWiththerapiddevelopmentoftourismindustry,microandsmalltourismenterprisearoundtheworldcontinueemergingandrapidlygrowing．Microandsmalltourismenterprisecaneffectivelydrivetouristeconomygro

2、wthandsignificantimpetusemploymentpopulationincreaseofacountry,SOmicroandsmalltourismenterpriseplaysanimportantroletoeconomicdevelopment．However,thefinancingdifficultyofmicroandsmalltourismenterprisealwaysexistedaroundtheworld．Especially,theseenterprisesinChinafacesso

3、mespecialtroubles，forexamplebanksareafraidtolendmoneytomicroandsmallenterprise，etc．Sotherelationshipisworseningbetweenthem．Atpresent，manyscholarshavepaidattentiontomicroandsmalltourismenterprisefinancing，andhaveachievedsomeresearchresults．Buttheresearchesonlyfocusonth

4、elevelofdevelopmentstrategiesandfinancingdifficulties，etc．Andthereisnosystematicstudyofmicroandsmalltourismenterprise’Sfinancingmode．Therefore，thispaperbeginningwiththepresentsituationandexistingproblemsofmicroandsmalltourismenterpriseandusesslopespheretheoryanalyzest

5、heinfluencefactorsofmicroandsmalltourismenterprisefinancingmode．Onthebasisofthedesignofmicroandsmalltourismenterprisefinancingmode，thispaperputsforwardcorrespondingimplementationofsecuritymeasures．Onthebasisofthecharacteristicsofmicroandsmalltourismenterprise，thispape

6、rbuildscomprehensiveevaluationindexsystemoffinancingmodeselectionincludingfiveprimaryindexand19secondclassindex，andtriestouseagrayfuzzyevaluationmethodtoestablishtheevaluationmodel，forprovideatheoreticalbasistothemicroandsmalltourismenterprisefinancingmodeselection．In

7、caseanalysispart，thispaperselectsBeijing’Smicroandsmalltourismenterprisesasthebackground．Throughanalyzingthreekindsoffinancingmode，theresultsshowthatthemostsuitableforBeijing’Smicroandsmalltourismenterprisesisclusterfinancingmode．．11．万方数据哈尔滨理工大学管理学硕士学位论文Keywordsmicroa

8、ndsmalltourismenterprise，financingmode，industrychainfinancing，internetfinancing，enterprisesclusterfinancing万方数据哈尔滨理工大学管理学硕士学